Color Your World – and Your Signs: Signage 101

In the late 1970s and early ‘80s, one of the most recognized ads on TV (and in print) was from stock-brokerage firm E.F. Hutton: “When E.F. Hutton talks, people listen.” In commercials like this one, crowds in airports, restaurants and even golf tournaments all immediately stop what they’re doing when they hear an investor just […]

Color Guide: The Colors Associated With Emotions & Holidays

In the visual arts space, we have primary colors and secondary colors (and then several hues and shades of each of those colors). But colors go beyond widely taught color theory classifications. Each color has its own meaning. Each represents certain emotions, values, and/or occasions. Certain colors also are powerful marketing tools for retailers because […]

RGB versus CMYK – Signage 101

Arguably one of the most important aspects of printing is, well, color. Without it, signs can be boring and one dimensional. Color is all around us, but you may have noticed that sometimes a color looks different on the screen than it does when it gets printed. It’s important to understand how color works. For […]