Retailers certainly thrive during the holiday season, but they aren’t the only ones taking consumers’ cash. Charitable organizations collect a large portion of their annual revenue in December. Charity Navigator reports that over 30% of annual giving via Network for Good’s donation processing system occurs during the last month of the year. And, the average American gives 4.7% of his or her income to charities every year. Read More
A recent Nielsen survey found that many consumers prefer to buy from companies that give back to society. Of those surveyed:
- 66% say they prefer to buy products and services from companies that have implemented programs to give back to society.
- 62% prefer to work for those companies.
- 59% prefer to invest in those companies.
- 46% say they are willing to pay more money for products or services offered by those companies.
Clearly, giving back to the community means benefits for both charities and the businesses that support them. Cause marketing (promoting charitable works as a selling point) can work well for companies. But it’s important that this kind of marketing doesn’t come across as self-serving. Here are 6 ways to promote your company’s charitable works without looking like a self-serving jerk. Read More