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What Are Fleet Graphics?
In simple terms, fleet graphics are vinyl adhesive decals applied to the exterior of a variety of vehicles in order to both enhance branding and leverage vehicles' high visibility as an advertising or marketing channel. Fleet graphics can come in three different forms as described below.
Fleet Lettering
The most basic fleet graphics are vinyl lettering for vehicles. This option consists of your message being cut from solid colored vinyl. Messaging is primarily text but simple vector graphics will also work. Lettering can be done in more than 30 colors but can not contain printed photos or gradients. Fleet lettering is pre-masked and applied all at once. Typical uses include company name, contact information, and simple logos. Fleet Lettering
Spot Graphics
Spot graphics can include both images and text. Your design is printed onto, not cut from, adhesive vinyl that is then applied to your vehicle’s surface. Because it is printed it doesn’t have the same limitations as fleet lettering and can be any color, gradient, and more. More complex graphics and logos for branding purposes short of a full graphics are the most common use of spot graphics. Complex logos as spot graphics can be combined with vinyl lettering to get the perfect look. Spot Graphics
Why Signs.com?
Professional Graphics + Effective Advertising
With custom fleet graphics not only do you get professionally branded vehicles but an effective marketing channel. Study after study has shown vehicle advertising to have an incredibly low cost for its wide reach while also having a measurable impact on brand recall and awareness.
Fleet Graphic Lettering
Pre-spaced and pre-masked for easy installation, custom lettering for fleet vehicles is perfect for branding your vehicles with everything from registration numbers to your company name and contact information. Take advantage of our national installation services or install the individual letters all at once by yourself in a matter of minutes.
Fleet lettering offers unlimited fonts and 39 colors. Lettering is cut from solid colored vinyl and can also include simple one to three color graphics. Uploaded files must be vector based and designs can not include gradients, shadows, or other printed elements.
Additional Specs
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Thickness
2 mil (.002" or 50 microns; about the thickness of half a sheet of copy paper)
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UV Resistance
UV protectants in the material for 5-10 years of outdoor vibrancy
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Estimated Lifespan
8 years depending on climate and use
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Temperature Range
-40F to 225F
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Installation Method
Transfer Tape; all-at-once installation
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Print Method
Cut, not printed, from vinyl sheet
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Uses
Outdoor. Used on windows and painted surfaces on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial vehicles, food trucks, RVs, and trailers.
Care
Fleet lettering can be washed on a regular basis with a damp non-abrasive rag so as to not damage the lettering nor the vehicle in any way. When cleaning, do not use strong cleaners or scrub vigorously as both of these actions may damage and/or peel away the lettering from the surface where applied. While hand washing is the recommended cleaning method, low pressure power washers and most car washes are both safe ways to clean your fleet lettering when done with care.
Fleet Spot Graphics
Big or small our custom fleet graphics are the perfect way to brand all of your company’s vehicles. Printed spot graphics have no limitations on colors, gradients or other printed elements. All printed elements will be on one continuous piece of material (graphics that have both dimensions over 52” will need to be paneled) in contrast to vinyl lettering which consists of individual letters. By default the background color will be white but can be printed in any color that matches your brand. Spot graphics can also be cut to shape to complete your customization. Spot graphics have a protective laminate that make them water and weatherproof for graphics that will last for years to come.
Spot graphics are the perfect solution for complex logos, large one off graphics on the sides of painted vehicles and much more. If you’re looking for large vehicle graphics without doing a partial or full wrap, spot graphics are exactly what you are looking for.
Additional Specs
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Material
Durable cast vinyl adhesive
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Thickness
2 mil (.002” or about the thickness of half a sheet of copy paper)
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Estimated Lifespan
5+ years with proper installation and care
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Laminate
Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.
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Installation Method
Professional
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Print Method
Four color process, eco-friendly, weather, fade and abrasion resistant ink
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Uses
Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.
Install
For large fleet graphics we recommend professional installation services. These graphics can be extremely challenging to install given the size and application surfaces.
Care
Our custom fleet graphics are intended for semi-permanent or permanent use. They are designed to withstand continual outdoor use in even the harshest conditions for the long run. In order to achieve this longevity and the vibrancy of your graphics we recommend regular cleaning of your graphics. Low pressure power hoses, most car washes and manual cleanings are all safe ways to clean your graphics when done with care.
Full care details can be found in the FAQ.
Additional Specs
-
Material
Durable vinyl adhesive
-
Thickness
2 mil (.002” or about the thickness of half a sheet of copy paper)
-
Estimated Lifespan
5+ years with proper installation and care
-
Laminate
Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.
-
Installation Method
Professional
-
Print Method
Four color process, eco-friendly, weather, fade and abrasion resistant ink
-
Uses
Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.
Questions and Answers
For any printed signage it is always a challenge to match monitor color to actual printed color. This is a challenge for all printers across the signage industry. This can typically be overcome through color matching using Pantone colors that are standard across the industry and then calibrating the printer to the exact color needed.For fleet lettering, this is not possible due to the fact that your lettering is cut from the vinyl and not printed. Thus, we can't guarantee that the colors will match exactly as you need them to but are happy to provide you with the names of the colors we have in stock. The other solution is to print your lettering portions as fleet graphics so that we can color match. Custom color matching does incur an additional charge per color per unique sign in your order.
All of these terms are interchangeable and describe the temporary overlay on top of your fleet lettering (the one on the back is called the "back liner" and protects the adhesive/sticky side of the lettering until you are ready to install it). This overlay allows you to peel away the back liner and squeegee the lettering into place with the transfer paper helping to transfer all the individual pieces to your surface at one time. Once your lettering is applied to the surface, the transfer paper is removed and your lettering is in place. Please see the installation question and answer for full installation instructions and details.
If you intend on using your fleet lettering on windows you should be aware that the lettering is opaque in nature. Thus, large lettering can obscure visibility while driving. We recommend our perforated car decals if you're looking for large messaging without obstruction or hindering a driver's ability to see while operating a vehicle.
For tinted windows, we recommend a light and contrasting color to ensure others can read your messaging. Dark colored fleet lettering on tinted windows will make your company name, contact information or other messaging difficult to read.