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Car Magnets: Benefits & Common Uses
Article Date: September 13, 2024
Car magnets are excellent mobile advertising tools that you can attach to the flat and smooth magnetic surface of a vehicle like a car door or the body of a truck. Although they are thin and bendable, car magnets have a pull force of 90 lbs. per square foot that allows them to resist high winds, which means they won’t fall off the vehicle no matter how fast you drive.
What are the Benefits of Car Magnets?
To help you decide if car magnets are a worthwhile marketing tool for your business, we list down their most notable benefits.
Cost-Effective and Versatile Promotional Tools
Unlike many advertising methods and platforms that require ongoing or additional expenses, car magnets are a one-time investment that can deliver high returns for many years to come.
Aside from being a cost-effective promotional tool, car magnets are also versatile. They can help you create consistent branding across your truck or trailer fleet and boost brand awareness and recognition, among others.
Constant Brand Exposure
Turn your vehicle into a travelling advertising tool that can reach a broader audience, including people you might not have reached through traditional ads. Simply put, these magnetic signs can help enhance your brand visibility and generate leads everywhere you drive your vehicle.
Easy to Apply and Remove
Unlike vehicle wraps or permanent decals that require professional installation, you can apply car magnets all by yourself. Additionally, you can remove them if you want to switch signs or use a different vehicle, making them a practical solution for many businesses.
Thanks to magnetic signs being movable and repositionable, they are an excellent investment if you frequently offer seasonal promotions or your products and services constantly change.
Car magnets come off easily, leaving no unsightly marks or residue.
Paint-Safe
With proper use, car magnets should not cause any damages to the vehicle's surface. In fact, they can even protect the paint beneath them from the UV rays, which cause fading.
However, it is recommended to occasionally remove or reposition the car magnets so the paint beneath them can get some sun exposure, preventing it from looking more vibrant than the surrounding area exposed to the UV rays.
Durable and Made to Last
Car magnets are weatherproof signs that can last for many years. They’re also printed using UV- and fade-resistant inks, allowing your logo or design to remain visible for a long period of time.
Highly Customizable
With car magnets, you’re not limited to square, rectangle, and other standard shapes. You can customize the shape and size of these magnetic signs to fit your vehicle or the design you have in mind.
Tax Benefits
If you use car magnets to advertise your brand, products, or services, you get to enjoy tax benefits. After all, advertising costs related to your business are tax deductibles.
However, it’s important to differentiate between personal and business use and to keep an accurate record if you want the costs of car magnets to be deducted as advertising expenses.
What are the Common Uses for Car Magnets?
Thanks to the car magnets’ versatility, they have many applications that are explained below.
Business Advertising and Marketing
Many companies use car magnets to display their logo, contact info, bestselling products, etc. Think of them as an effective, eye-catching sign that can help you attract the attention of other drivers and pedestrians.
If you have a fleet of trucks or trailers, car magnets are a worthwhile investment because you can reach more customers without any additional effort.
Event Promotion
Many businesses and organizers use car magnets to promote events, such as trade shows, conferences, local festivals, and concerts.
For businesses that host events frequently, car magnets can be a great addition to their promotional efforts.
Political Campaigns
Candidates and their supporters can use these magnetic signs to spread awareness and boost name recognition without having to spend a lot.
Since car magnets are temporary signs (unlike vehicle wraps and bumper stickers that are difficult to remove), they are excellent for political campaigns that typically have a short duration.
Personal Expression
You can use car magnets to showcase your interests, hobbies, and affiliations. They are also a great way to add a personal touch to your vehicle and make it stand out.
Frequently Asked Questions About Car Magnets
How do I apply a car magnet?
Stick your car magnet on a clean, dry, and flat magnetic surface. Make sure there is no dirt or debris that can create an “air gap” that weakens the sign’s magnetic pull.
Are car magnets better than stickers?
It depends. For temporary or short-term use, car magnets are a better option. By contrast, car stickers or decals might be a better choice if you need a more permanent sign.
Are car magnets good for advertising?
Yes, car magnets are great for advertising and even offer unique benefits since you can turn your vehicle into a mobile billboard, allowing you to attract the attention of customers that traditional ads may not even reach.
How to get the car magnet to stick on car?
Make sure the magnetic backing and the vehicle’s surface are clean and dry before you apply the car magnet. It’s also important that you choose a magnetic surface that is smooth and flat to ensure strong adhesion.
Where is the best place to put a car magnet?
The best places for car magnets include the doors, tailgate, and side panels of a truck or van. Just make sure that the surface is smooth and flat and has no rust, curve, or indentation.
Do car magnets work on every car?
Yes, but only if the car has a steel body that is receptive to magnets. Meanwhile, surfaces that contain carbon fiber, molded plastics, fiberglass, or aluminum alloys won’t work with magnetic signs.
Conclusion
Now that you know the benefits and common uses of car magnets, check out Signs.com's free templates to help you with the design process. You can also access our user-friendly design tool to create stunning car magnet designs within minutes.
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