Advertising Flags

The answer to this question can be quite complicated. If you are going to do it correctly there are complex formulas that factor in car speed, number of lanes, reaction time of the driver and much, much more. For our purposes there are a few factors that you should consider and some rules of thumb to follow and your sign should be perfectly legible without worrying about the complex formulas that are out there. The most important factors that will impact your flag’s legibility to consider are: the distance from the road and lettering height, the size of the flag, and the design of your flag. Let’s tackle each of these individually.

For most businesses it’s safe to assume that your roadside flag will be within 10-40 feet of vehicle passersby. Some rules of thumb suggest your lettering be 1” of height for every 10 feet. Others, recommend lettering height anywhere from 4”-10” for distances ranging from 10ft - 40ft. Thus, with flags that are presumably within 20 or 30 feet of the road if your lettering is anywhere from 3”-6” high you should be safe in terms of legibility. The next factor is the size of the flag itself. The importance of this factor is because of the point above. Namely, you want to ensure you have enough space on your flag to display the letters at the correct heights. If in doubt, the bigger the flag the better.

The design of your flag impacts it’s legibility in at least two ways. The first is the font type or appearance of the font you choose to use. While your lettering height should meet certain minimums as described above, fonts themselves vary in legibility. Simply put, cursive fonts are much harder to read than block-type fonts. We recommend easy-to-read fonts in all cases. The other important consideration is contrast. Contrasting colors between your text color and flag color will significantly increase its legibility. For example, black and yellow are known to be some of the most contrasting colors whereas a pink font on a red flag is going to be harder to read.

If you keep these few things in mind when designing and purchasing your flag you can rest assured that all those that pass by it will be able to clearly and quickly read it. If you’re still needing help and unsure whether your flag will be legible don’t hesitate to contact us about our free design services.

For each of our three flag types there are three different measurements that come into play. These are: display height, flag height or size and printable area.

Yes! The graphic shown above accurately shows the flag sizes and heights. These flags are intended to be very big and very visible.

There are a lot of commonly used names for what is essentially the same flag product. Typically the names are interchangeable between similarly shaped flags. To point, some commonly used flag names in addition to feather, angled, teardrop, and rectangle flags that you may have heard of or seen are flutter flags, blade flags, sail flags, event flags, swooper flags, bow flags, tall flags, and quill flags.

Each of these names may or may not be synonymous with feather, angled, teardrop, or rectangle flags. As much as we’d like to definitively attach them to a flag type or shape, the truth is that companies and people oftentimes will use different terms for the same type of business flag. Thus, rather than focusing on the names of the type of flag you are after, be sure to check for the shape of the flag to determine the flag type. If you don’t see the shape you’re looking for please contact us to see if we are still able to offer it but don’t simply have it online yet?

Advertising flags and business flags are the same product and the terms are commonly used to refer to the same thing. These flags are primarily used outside and are some of the biggest and most visible signage you can buy short of extremely large vinyl banners or billboards. Standard flags are what you would see on a flag pole, like the United States flag. For more information about standard flags, click here: custom flags.