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What Are Fleet Graphics?

In simple terms, fleet graphics are vinyl adhesive decals applied to the exterior of a variety of vehicles in order to both enhance branding and leverage vehicles' high visibility as an advertising or marketing channel. Fleet graphics can come in three different forms as described below.

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Fleet Lettering

The most basic fleet graphics are vinyl lettering for vehicles. This option consists of your message being cut from solid colored vinyl. Messaging is primarily text but simple vector graphics will also work. Lettering can be done in more than 30 colors but can not contain printed photos or gradients. Fleet lettering is pre-masked and applied all at once. Typical uses include company name, contact information, and simple logos. Fleet Lettering

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Spot Graphics

Spot graphics can include both images and text. Your design is printed onto, not cut from, adhesive vinyl that is then applied to your vehicle’s surface. Because it is printed it doesn’t have the same limitations as fleet lettering and can be any color, gradient, and more. More complex graphics and logos for branding purposes short of a full graphics are the most common use of spot graphics. Complex logos as spot graphics can be combined with vinyl lettering to get the perfect look. Spot Graphics


Why Signs.com?

Why Signs Artboard 29
Lettering or Graphics
No matter the type or combination of graphics your fleet needs we’ve got you covered!
Why Signs Artboard 30
Nationwide Installation
Design, print and get your graphics installed all with one company. No matter your location we can handle it!
Why Signs Artboard 31
Effective Advertising
Leverage the effective marketing channel that is vehicle advertising by increasing awareness and growing your brand.
Design Help Icon
Free Design Services
Stringent brand guidelines and color needs? No problem. Take advantage of our free design services and account management.

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Professional Graphics + Effective Advertising

With custom fleet graphics not only do you get professionally branded vehicles but an effective marketing channel. Study after study has shown vehicle advertising to have an incredibly low cost for its wide reach while also having a measurable impact on brand recall and awareness.


Fleet Graphic Lettering

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Pre-spaced and pre-masked for easy installation, custom lettering for fleet vehicles is perfect for branding your vehicles with everything from registration numbers to your company name and contact information. Take advantage of our national installation services or install the individual letters all at once by yourself in a matter of minutes.

Fleet lettering offers unlimited fonts and 39 colors. Lettering is cut from solid colored vinyl and can also include simple one to three color graphics. Uploaded files must be vector based and designs can not include gradients, shadows, or other printed elements.


Additional Specs

  • Thickness

    2 mil (.002" or 50 microns; about the thickness of half a sheet of copy paper)

  • UV Resistance

    UV protectants in the material for 5-10 years of outdoor vibrancy

  • Estimated Lifespan

    8 years depending on climate and use

  • Temperature Range

    -40F to 225F

  • Installation Method

    Transfer Tape; all-at-once installation

  • Print Method

    Cut, not printed, from vinyl sheet

  • Uses

    Outdoor. Used on windows and painted surfaces on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial vehicles, food trucks, RVs, and trailers.



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Care

Fleet lettering can be washed on a regular basis with a damp non-abrasive rag so as to not damage the lettering nor the vehicle in any way. When cleaning, do not use strong cleaners or scrub vigorously as both of these actions may damage and/or peel away the lettering from the surface where applied. While hand washing is the recommended cleaning method, low pressure power washers and most car washes are both safe ways to clean your fleet lettering when done with care.


Fleet Spot Graphics

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Big or small our custom fleet graphics are the perfect way to brand all of your company’s vehicles. Printed spot graphics have no limitations on colors, gradients or other printed elements. All printed elements will be on one continuous piece of material (graphics that have both dimensions over 52” will need to be paneled) in contrast to vinyl lettering which consists of individual letters. By default the background color will be white but can be printed in any color that matches your brand. Spot graphics can also be cut to shape to complete your customization. Spot graphics have a protective laminate that make them water and weatherproof for graphics that will last for years to come.

Spot graphics are the perfect solution for complex logos, large one off graphics on the sides of painted vehicles and much more. If you’re looking for large vehicle graphics without doing a partial or full wrap, spot graphics are exactly what you are looking for.


Additional Specs

  • Material

    Durable cast vinyl adhesive

  • Thickness

    2 mil (.002” or about the thickness of half a sheet of copy paper)

  • Estimated Lifespan

    5+ years with proper installation and care

  • Laminate

    Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.

  • Installation Method

    Professional

  • Print Method

    Four color process, eco-friendly, weather, fade and abrasion resistant ink

  • Uses

    Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.

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Install

For large fleet graphics we recommend professional installation services. These graphics can be extremely challenging to install given the size and application surfaces.

Care

Our custom fleet graphics are intended for semi-permanent or permanent use. They are designed to withstand continual outdoor use in even the harshest conditions for the long run. In order to achieve this longevity and the vibrancy of your graphics we recommend regular cleaning of your graphics. Low pressure power hoses, most car washes and manual cleanings are all safe ways to clean your graphics when done with care.

Full care details can be found in the FAQ.


Additional Specs

  • Material

    Durable vinyl adhesive

  • Thickness

    2 mil (.002” or about the thickness of half a sheet of copy paper)

  • Estimated Lifespan

    5+ years with proper installation and care

  • Laminate

    Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.

  • Installation Method

    Professional

  • Print Method

    Four color process, eco-friendly, weather, fade and abrasion resistant ink

  • Uses

    Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.



Questions and Answers

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Q:
How do I remove bubbles during installation?
Asked a year ago by Signs
A:
By slowly squeegeeing from top to bottom most bubbles should be avoided. For those that do occur, you can typically gently lift up the decal and re-apply it before it is semi-permanently in place. Large bubbles are best removed by puncturing the bubble with a pin prick and then carefully using a flat surface to remove the air through the small puncture. Extreme caution should be used when removing large bubbles as the risk of permanently damaging or wrinkling the lettering is highest with large bubbles.
Q:
How thick is it?
Asked a year ago by Signs
A:

Fleet lettering is 2 mil or .002" thick. The material itself is an excellent combination of durability and aesthetics.

Q:
What is fleet lettering?
Asked a year ago by Signs
A:

Fleet lettering is made from 2 mil (.002") cast vinyl with a solid color on front and an adhesive backing for application to a wide variety of surfaces including any type of commercial fleet or personal vehicle.

Q:
With fleet lettering, will all of my individual letters/design elements be placed on the same sheet of transfer tape?
Asked a year ago by Signs
A:

In most cases, the individual letters contained within your fleet lettering will be appropriately spaced and placed on a single sheet of transfer tape, making installation quick and simple. However, if your fleet lettering exceeds 48" (for colors black and white) or 24" (for all other colors) in both width and height, your lettering will be split and placed onto two sheets of transfer tape. You will also receive your fleet lettering in multiple sheets if you are using three or more different colors. In this case, each separate color will be grouped together on its own sheet.

Q:
Why can't fleet lettering have any printed elements such as gradients?
Asked a year ago by Signs
A:

Fleet lettering can not have printed elements such as photos or gradients since it is cut from a solid colored vinyl rather than printed like custom fleet graphics. If your design has any of these effects then you will need to select fleet graphics or contact us about our vinyl fleet.

Q:
Does fleet lettering consist of individual letters or one continuous piece of material?
Asked a year ago by Signs
A:

While fleet lettering is pre-masked for easy all-at-once installation your design will consist of individual letters and not one continuous piece of material. Fleet graphics, even when lettering is included, will have lettering printed onto a bigger piece of material to be applied to your vehicles.

Q:
What is the smallest and biggest fleet lettering I can order?
Asked a year ago by Signs
A:

The smallest size fleet lettering that can be done is technically 1"x1". The more important consideration is stroke width. Stroke width is the width of any given portion of your fleet lettering. Extremely narrow fonts or portions of letters can be problematic both in production and installation. No stroke width can be less than .25". If there is doubt as to whether your desired font will work please send it to us to review before completing your order.The biggest fleet lettering we can do is 24" x 600". In other words, so long as one of the dimension is under two feet we can accommodate just about any project's needs.

Q:
How does fleet lettering differ from fleet graphics?
Asked a year ago by Signs
A:

There are two primary differences between custom fleet lettering and graphics. Fleet lettering is cut from solid colored cast vinyl and can't have any printed elements such as photos and gradients while fleet graphics are printed onto adhesive vinyl and has no printing restrictions.The other primary difference is that fleet lettering will come as individual letters (applied all at once) while fleet graphics come on one continuous piece of material but can be cut to shape if desired.

Q:
Do you offer colors beyond what is advertised on the site?
Asked a year ago by Signs
A:

This depends on the color you need. Please contact us if you are need a color that is not shown on our site and we will verify whether it is possible. Please note that fleet lettering colors that aren't shown on the site and are possible both take longer to produce and may have a different price.

Q:
Do you offer font options beyond those listed on the website? Can I send you a font to use?
Asked a year ago by Signs
A:
This just depends on the font. Please contact us before ordering to verify if your font will be a good fit for fleet lettering