Yarn Signs: Signs.com Announces New Product

 

Campaign Yarn Sign

Signs.com is proud to present our latest offering: hand-knitted banners and yard signs. Studies show that customers prefer businesses who offer a personal touch. You can convey a sense of warm, cuddly customer service with these custom yarn signs. We offer an array of colors and yarn types to suit any kind of business.

Yarn Types

A recent Pineview Elementary study showed that customers prefer signage that is soft to the touch. Dr. Perl writes, “Overwhelmingly, people gravitate toward signs done in cashmere or angora. In a blind study along a busy highway, we found that folks actually stopped their cars, got out and stroked the cashmere and angora signs, for an average of 4.3 minutes. Other fibers, such as wool and cotton were less popular.” If your business is situated in a location that allows for petting, a soft-fiber yarn is preferable. Signs.com offers cashmere, angora and silk. For budget-conscious consumers, an Egyptian cotton yarn is available.

If your sign will be exposed to adverse weather conditions, a wool or dacron yarn is preferable. Wool in particular holds up in even very cold climates (there’s good reason that polar explorers prefer wool socks).

Signs.com has many options for our eco-conscious consumers. We offer yarns made from bamboo, hemp, raffia, soy and coconut husk. You can rest assured knowing that the materials in your signage are not depleting the planet’s resources; all our green-friendly yarn is certified organic and was inspected by a special task force put into place by former Vice President Al Gore.

Colors

The colors used on your knitted sign are very important. We address color combinations in our previous post, Effectively Using Design Elements. The most legible combinations are black on yellow, black on white and yellow on black, though many find that knitted designs in these colors come out looking like bumble bee-themed pot holders. You may prefer blue and white, or green and white, which have also been found to be effective combinations.

For Sale Yarn Sign

For a small additional cost, you can design your sign using variegated yarn. Heather and tweed yarns add a formal touch to signage for businesses offering products such as men’s suits and office supplies. Bright variegated yarns in yellow, red and blue are perfect for party supply stores or pizzerias. Pastels variegates are the yarn of choice for maternity shops, infant apparel and nursery furniture stores.

Some of our customers have asked for natural dyes in lieu of the standard, artificial dyes found in many yarns. Always alert to customer preferences, Signs.com offers a line of naturally dyed yarns. Dyes originate from roots, berries, bark and leaves. Colors will mellow a bit with age, much like a fine wine.

Sign Design and Manufacturing

All hand-knitted signs are designed and manufactured in the United States. Signs.com has collaborated with numerous knitting clubs across the country to provide top-quality, custom signage. We also have contracts with retirement communities and the American Association of Librarians. Recently, knitting has become popular with college students. Signs.com offers three internships per semester to students who may earn valuable business experience and college credits by knitting hand-made banners.

Signs.com staff will also work to produce these one-of-a-kind signs. Nelson James, Chief Operating Officer at Signs.com notes, “We feel strongly that is it crucial to cross-train all our employees. We’ve instituted a company-wide knitting program so that everyone can become proficient at creating hand-knitted signs in their spare time.” Ben Martin, the lead developer of Signs.com has found that he greatly enjoys his new hobby, “Sometimes, writing code all day can get really boring. I’m now devoting half my hours to creating unique, hand-knitted signs. My favorite is the angora, pastel variegated yarn. I’m already pretty adept at the flat stockinette stitch. Now I’m working on cable knitting.”

Branding

In addition to hand-knitted banners and yard signs, Signs.com will offer additional knitted products to give your business a cohesive feel. Custom sweater-vests for employee uniforms can be ordered in yarns and colors to match your banners. Restaurants will enjoy our hand-knitted wine bottle sweaters and tea cozies. You might consider water bottle covers in matching yarns so that employees can stay hydrated while still matching the overall theme of the store design.

Daniel Royer, Communications Director at Signs.com says, “We’ve found through our various social media channels that hand-knitted items are the next big thing. Pinterest alone has thousands of pins for “knitting” and “yarn.” We feel knitted signage is the next big thing to go viral. In addition, companies can increase their branding efforts by ordering matching company sweater-vests and scarves.”

Time is of the Essence

Due to the additional time required to manufacture hand-knitted signs, we regret that we are unable to offer a three-day turnaround on orders for these products. We anticipate great interest, so place your order today.

Open Yarn Signs

Nelson James

Nelson James is the chief operating officer of Signs.com and is responsible for the day-to-day operations of the company. Prior to joining the Signs.com team, Nelson was the president and co-founder of SEO.com. For over 6 years he helped to grow the company from 2 to over 85 employees. Nelson managed many large accounts during his tenure at SEO.com, including Dell.com. In early 2011, Nelson was recruited to Lendio Inc., where he was VP of marketing and was responsible for the creation and management of a marketing team as well as the strategy, tactics and programs to create interest and demand for Lendio’s products and services. Prior to his work experience, Nelson graduated Cum Laude from Brigham Young University in marketing and advertising from the communications department. Nelson lives in Lehi, Utah with his wife and three children. He currently holds leadership positions in scouting and volunteers in his church and community.