{"id":6029,"date":"2012-11-14T12:45:35","date_gmt":"2012-11-14T19:45:35","guid":{"rendered":"https:\/\/www.signs.com\/blog\/?p=6029"},"modified":"2021-11-24T02:54:48","modified_gmt":"2021-11-24T09:54:48","slug":"success-stories-sweet-cake-bake-shop-2","status":"publish","type":"post","link":"https:\/\/www.signs.com\/blog\/success-stories-sweet-cake-bake-shop-2\/","title":{"rendered":"Success Stories: Sweet Cake Bake Shop"},"content":{"rendered":"

\"Sweet<\/a><\/p>\n

Best. Cupcake. Ever. I just returned from a wonderful meeting with Allison Regan, owner of Sweet Cake Bake Shop and I’ve polished off the gluten-free German chocolate cake cupcake I brought home. To be honest, I don\u2019t really know much about baking. I do know that cupcakes normally contain wheat flour, and that the heavenly cupcake I just enjoyed didn\u2019t have a lick of wheat in it. But do I care? Let me just say it again: Best. Cupcake. Ever.\u00a0<\/p>\n

\"SweetI met with Allison because I wanted to highlight her adorable shop in our Small Business Success Stories series. From her energetic, bubbly, passionate personality, I never would have guessed that Allison had faced some serious, debilitating health issues before becoming the successful business owner she is today.\u00a0 Most small businesses start with a \u201clightbulb moment\u201d\u2014a sudden inspiration that usually comes when someone wants something that she can\u2019t find or that doesn\u2019t exist. Allison\u2019s lightbulb moment would come from after seven years of searching for answer to health problems.<\/p>\n

\"Brownies\"Diagnosed with Celiac Disease in 2002, she was told to \u201cnever eat wheat again.\u201d Ever. Imagine not being able to eat anything with wheat in it… the ingredient is found in a huge percentage of the food we enjoy. And wheat? Is the main ingredient in cake. Cookies. Bread. Cupcakes. Brownies. All the yummy stuff.<\/p>\n

According to Wikipedia, \u201cgluten gives elasticity to dough, helping it rise and keep its shape and often gives the final product a chewy texture.\u201d So it sounds pretty important if you like to bake delicious goodies. And it\u2019s easy to see why Allison would be so upset after finding out that she can never eat wheat again (I\u2019d be obsessing about chocolate cake, too!) Allison had always enjoyed cooking and baking. And she wasn\u2019t going to give up all the stuff she loved just because it made her sick. But it did make her sick (really, really sick). So she had to find another way\u2014 a way to have all the stuff she craved without having the wheat.<\/p>\n

There are many gluten-free baking mixes on the market (and gluten-free baked goods at some grocery stores). So Allison tried them. And over several years she was able to find a few that weren\u2019t too horrible. But she was left feeling… unsatisfied. And dreaming of the chocolate cake she used to bake\u2014moist, chocolatey, light and flavorful.<\/p>\n

\"EatAllison\u2019s lightbulb moment came while she was dreaming of that cake. She decided that the baking mixes on the market were never going to satisfy her. So, she would develop her own! Literally hundreds of tries later, she had two mixes: Master Mix and Master Lite Mix. With these two mixes, dozens of delicious recipes would be created and Sweet Cake Bake Shop would be born.<\/p>\n

\"WeddingIn the beginning, Allison was simply milling and selling her baking mixes to other people who had to avoid wheat but wanted to convert their favorite recipes. Then she started taking requests for baked goods and baking them in her home kitchen. But eventually, the endeavor out-grew her home and Allison decided to open the first Sweet Cake Bake Shop in Kaysville, Utah in 2009.<\/p>\n

\"Yard\u201cWe were Utah\u2019s first retail gluten-free bakery,\u201d Allison told me, \u201cIt was scary at first because I didn\u2019t know if we had a market. And I don\u2019t do a lot of advertising about gluten free. I don\u2019t want to limit my market.\u201d But word got out that there were yummy new cupcakes in town. \u201cThe more people found out about it, it just kind of snowballed.\u201d But Allison hasn\u2019t forgotten about the many people who suffer from Celiac Disease, who inspired her to start the business. \u201cThe bakery isn\u2019t marketed as solely gluten-free, and part of that is because I don\u2019t want to make my customers with Celiac Disease to feel like they\u2019re singled out. Children especially have a hard time with this diagnosis. I want them to feel like they can come in and get a treat and have it seem normal. I love having kids in the shop.\u201d<\/p>\n

\"Bundts\"Allison\u2019s passion is creating delicious recipes. She listens to her customers and tries to cater to their wants and needs. She said, \u201cI want to make people happy. Especially when it\u2019s something that they\u2019ve been told \u2018No\u2019 and they want to have the things they remember. I want them to leave satisfied and happy and content.\u201d This sometimes leads to challenges\u2014customers were asking for cinnamon rolls, so Allison finally decided to tackle the recipe. Three years later, she\u2019d perfected the perfect cinnamon roll. That\u2019s dedication to customer service!<\/p>\n

\"SweetOne key to Allison\u2019s success is that she let her business grow slowly. She wanted to avoid taking out loans to finance a business during a time of recession. The fiscally-conservative approach worked; three years after opening the Kaysville store, Sweet Cake Bake Shop opened a second shop in Salt Lake City earlier this year. The business is a family affair; her husband does most of the accounting and her children get in and help with baking.<\/p>\n

\"AllisonAllison said, \u201cMy favorite thing is talking to customers. They come in and tell me their stories. I\u2019m so grateful and thankful for this business. It\u2019s fulfilled me in so many ways.\u201d<\/p>\n

The store takes special orders. Customers can call 24 hours in advance and the shop will have their treats ready the next day.<\/p>\n

Sweet Cake Bake Shop also ships out of state from its website: www.sweetcakebakeshop.com<\/a> .<\/p>\n

\"GermanSo here\u2019s all you need to know: if you have celiac disease and miss decadent treats like cupcakes, cookies, brownies and bread that doesn\u2019t taste like sawdust, Sweet Cake Bake Shop is your place. But if you aren\u2019t concerned about gluten and you can pretty much eat any cupcake you\u2019d like… Sweet Cake Bake Shop is still your place. Because the cupcakes? Are amazing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Best. Cupcake. Ever. I just returned from a wonderful meeting with Allison Regan, owner of Sweet Cake Bake Shop and I’ve polished off the gluten-free German chocolate cake cupcake I brought home. To be honest, I don\u2019t really know much about baking. I do know that cupcakes normally contain wheat flour, and that the heavenly […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[44],"tags":[133,33,26,132,131,37,658,665,130],"class_list":["post-6029","post","type-post","status-publish","format-standard","hentry","category-success-stories","tag-bakery","tag-best-practices","tag-business-lessons","tag-cupcakes","tag-gluten-free","tag-retail-insights","tag-small-business","tag-success-stories","tag-sweet-cake-bake-shop"],"acf":[],"yoast_head":"\nSuccess Stories: Sweet Cake Bake Shop | Signs.com Blog<\/title>\n<meta name=\"description\" content=\"Best. Cupcake. Ever. 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