{"id":27889,"date":"2026-08-05T06:48:50","date_gmt":"2026-08-05T12:48:50","guid":{"rendered":"https:\/\/signs-blog.signs.com\/blog\/?p=27889"},"modified":"2026-08-06T06:52:46","modified_gmt":"2026-08-06T12:52:46","slug":"best-signage-for-retail-stores-a-complete-buying-guide","status":"publish","type":"post","link":"https:\/\/www.signs.com\/blog\/best-signage-for-retail-stores-a-complete-buying-guide\/","title":{"rendered":"Best Signage for Retail Stores: A Complete Buying Guide"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-27889-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-27889-101 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-27889-102 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Putting up signs around your retail store is important if you want to shape how customers experience your business the moment they arrive until they leave. A bold signage at the entrance can attract people, while displays, promotional signs, and clear directions make shopping easier and help certain products stand out.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Picking the right signs makes your store simple to navigate and more enjoyable to explore. In this guide, we\u2019ll look at the main types of retail signs and how to choose the best ones for your store.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-fancy-divider-27889-103 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator   \">\n  \t  <\/div>\n<\/div>\n\n<\/div><div class=\"bde-div-27889-104 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-27889-105 bde-heading\">\nWhy is Signage Important to Retail Stores\n<\/h2><div class=\"bde-rich-text-27889-106 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Foot traffic is an essential part for any physical store and retail brand. People usually walk into stores that catch their eye and would immediately decide whether it\u2019s worth stopping there. Signs cover this essential aspect, and if you pick the best options, they can help you for years to come.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Before you start picking the retail signs for your business, you must first\u00a0 learn about the three types of signage:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Brand signs that showcase your branding to grab people\u2019s attention.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Promotional signs that work on your windows, displaying what you offer.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Directional signs that guide and sell once a shopper is inside the store.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Learning to maximize all three can greatly benefit your retail business.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-fancy-divider-27889-107 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator   \">\n  \t  <\/div>\n<\/div>\n\n<\/div><div class=\"bde-div-27889-108 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-27889-109 bde-heading\">\nOutdoor Signage for Your Store\n<\/h2><div class=\"bde-rich-text-27889-110 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW88403398 BCX8\" lang=\"EN-PH\" xml:lang=\"EN-PH\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88403398 BCX8\" data-ccp-parastyle=\"Normal (Web)\">The retail signs outside your store are vital <\/span><span class=\"NormalTextRun SCXW88403398 BCX8\" data-ccp-parastyle=\"Normal (Web)\">to creating <\/span><span class=\"NormalTextRun SCXW88403398 BCX8\" data-ccp-parastyle=\"Normal (Web)\">a powerful first impression. They <\/span><span class=\"NormalTextRun SCXW88403398 BCX8\" data-ccp-parastyle=\"Normal (Web)\">also <\/span><span class=\"NormalTextRun SCXW88403398 BCX8\" data-ccp-parastyle=\"Normal (Web)\">need to be weatherproof and easy to read from a distance<\/span><span class=\"NormalTextRun SCXW88403398 BCX8\" data-ccp-parastyle=\"Normal (Web)\">, especially if they will be displayed for a long time<\/span><span class=\"NormalTextRun SCXW88403398 BCX8\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span><span class=\"EOP SCXW88403398 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-27889-111 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-27889-112 bde-heading toc-ignore\">\nVinyl Banners\n<\/h3><div class=\"bde-rich-text-27889-113 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW3909289 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3909289 BCX8\">Vinyl banners are a popular choice for promoting your brand and attracting attention. Print your colorful designs on sturdy 13 oz. <\/span><span class=\"NormalTextRun SCXW3909289 BCX8\">or<\/span> <span class=\"NormalTextRun SCXW3909289 BCX8\">18 oz. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW3909289 BCX8\">vinyl<\/span><span class=\"NormalTextRun SCXW3909289 BCX8\"> so your message stands out, even from a distance. These banners work well for grand openings, seasonal sales, and <\/span><span class=\"NormalTextRun SCXW3909289 BCX8\">special events<\/span><span class=\"NormalTextRun SCXW3909289 BCX8\">. The weather-resistant material makes them ideal for outdoor use, and you can choose the size that best fits your storefront. You can also hang these banners on nearby fences or billboards to broaden your retail brand's reach.<\/span><\/span><span class=\"EOP SCXW3909289 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-27889-114 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-27889-115 bde-heading toc-ignore\">\nSandwich Board Signs or A-Frames\n<\/h3><div class=\"bde-rich-text-27889-116 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW180789631 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW180789631 BCX8\">A-frame <\/span><span class=\"NormalTextRun SCXW180789631 BCX8\">or<\/span> <span class=\"NormalTextRun SCXW180789631 BCX8\">sandwich board signs help you grab the attention of people walking by your store. Place them near your entrance to show off daily specials, new products, <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW180789631 BCX8\">limited-time<\/span><span class=\"NormalTextRun SCXW180789631 BCX8\"> offers, or other promotions. These signs are simple to move, easy to update, and can be stored when you do not need them. By printing two signs and placing them back-to-back on the A-frame, you can expand your <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW180789631 BCX8\">message's<\/span><span class=\"NormalTextRun SCXW180789631 BCX8\"> visibility.<\/span><\/span><span class=\"EOP SCXW180789631 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-fancy-divider-27889-117 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator   \">\n  \t  <\/div>\n<\/div>\n\n<\/div><div class=\"bde-div-27889-118 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-27889-119 bde-heading\">\nSignage for Your Windows\n<\/h2><div class=\"bde-rich-text-27889-120 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW119375801 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119375801 BCX8\">Your store windows are great <\/span><span class=\"NormalTextRun SCXW119375801 BCX8\">for<\/span><span class=\"NormalTextRun SCXW119375801 BCX8\"> promoting<\/span><span class=\"NormalTextRun SCXW119375801 BCX8\"> your business. The window sign options below can help you make the most of that space while keeping the view clear for you and your customers. <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW119375801 BCX8\">Take a look<\/span><span class=\"NormalTextRun SCXW119375801 BCX8\"> at some of the best signs to boost your brand\u2019s visibility<\/span><span class=\"NormalTextRun SCXW119375801 BCX8\">.<\/span><\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-27889-121 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-27889-122 bde-heading toc-ignore\">\nWindow Decals\n<\/h3><div class=\"bde-rich-text-27889-123 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Window decals can be applied to the inside or outside of glass and removed without damaging the surface, making them a good choice for signs that change with the seasons.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Clear window decals print on transparent vinyl, so only your design shows and the rest of the window stays see-through.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Opaque window decals print on solid white vinyl. They work well for store hours, sale announcements, or full graphics that should stand out.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Perforated window decals use tiny holes in the vinyl. Shoppers can see the full graphics from the outside, while staff indoors can still see what\u2019s inside through the decal.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-div-27889-124 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-27889-125 bde-heading toc-ignore\">\nSignboards and Easels\n<\/h3><div class=\"bde-rich-text-27889-126 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW192787654 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192787654 BCX8\">You can <\/span><span class=\"NormalTextRun SCXW192787654 BCX8\">also <\/span><span class=\"NormalTextRun SCXW192787654 BCX8\">use colorful signboards to show off your promotions in your window. Place corrugated signs, gatorboards, or foamboards on sturdy easels near your storefront windows, next to sample products and displays, to highlight what you are offering. This works well for seasonal sales and themed promotions.<\/span><\/span><span class=\"EOP SCXW192787654 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-fancy-divider-27889-127 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator   \">\n  \t  <\/div>\n<\/div>\n\n<\/div><div class=\"bde-div-27889-128 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-27889-129 bde-heading\">\nSignage Inside the Store\n<\/h2><div class=\"bde-rich-text-27889-130 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW188696989 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW188696989 BCX8\">Once a customer is inside, <\/span><span class=\"NormalTextRun SCXW188696989 BCX8\">the signs<\/span> <span class=\"NormalTextRun SCXW188696989 BCX8\">should <\/span><span class=\"NormalTextRun SCXW188696989 BCX8\">shift from getting attention to guiding <\/span><span class=\"NormalTextRun SCXW188696989 BCX8\">customer <\/span><span class=\"NormalTextRun SCXW188696989 BCX8\">decisions. This includes pricing, product information, sale pricing, and simple directions like where to find the <\/span><span class=\"NormalTextRun SCXW188696989 BCX8\">products they want<\/span><span class=\"NormalTextRun SCXW188696989 BCX8\">.<\/span><\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-27889-131 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-27889-132 bde-heading toc-ignore\">\nPoint-of-Purchase and Sale Signs\n<\/h3><div class=\"bde-rich-text-27889-133 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Sale signs have the greatest impact when you place them where customers decide to buy. Place signs at the entrance, on walls and shelves and racks, and by the checkout counter. Posters and foam board signs are budget-friendly and simple to change, so they work well for short-term sales.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">If you want a step-by-step guide on where to place signs during a sale, check out Signs.com's guide to <\/span><a href=\"https:\/\/www.signs.com\/sale-signs\/\"><span data-contrast=\"none\">sale signage for retail stores<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-27889-134 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-27889-135 bde-heading toc-ignore\">\nDirectional Signage\u202fand Location-Specific Labels\n<\/h3><div class=\"bde-rich-text-27889-136 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Most store signs are designed for promotions, while more permanent signs help customers find their way around. Wall decals and vinyl lettering are good choices for branding, mission statements, or simple directions like \"Fitting Rooms\" or \"Checkout.\" Foam board and rigid plastic signs are often used for shelf-edge pricing and rack toppers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-fancy-divider-27889-137 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator   \">\n  \t  <\/div>\n<\/div>\n\n<\/div><div class=\"bde-div-27889-138 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-27889-139 bde-heading\">\nA Simple Buying Checklist\n<\/h2><div class=\"bde-rich-text-27889-140 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Once you know your options, start by making a checklist. Write down the signs you need and keep these points in mind:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Decide where each sign will go, such as the sidewalk, a window, a wall, or your storefront.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Think about whether the sign needs to handle rain, wind, or direct sunlight.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Choose the material that fits how long you want the sign to last.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Keep your message short. Signs that are easy to read from far away always work best.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Use the same colors and fonts across all your signs to keep your store looking organized.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Good signage is not about one sign doing it all. Instead, use a set of signs, each in the right place, to attract customers and help them find what they need.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-fancy-divider-27889-141 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator   \">\n  \t  <\/div>\n<\/div>\n\n<\/div><div class=\"bde-div-27889-142 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-27889-143 bde-heading\">\nPicking the Right Sign Material\n<\/h2><div class=\"bde-rich-text-27889-144 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">The material you choose for your sign affects its durability, cost, and suitability for various locations. Below is an overview of common materials used for retail signs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">Vinyl <\/span><\/b><span data-contrast=\"auto\">is commonly used for banners, decals, and lettering. It resists water and fading, can be displayed in most locations, and is more affordable than rigid materials. Vinyl banners are suitable for both indoor and outdoor use, offering flexibility for most retail environments.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Aluminum signs<\/span><\/b><span data-contrast=\"auto\"> are durable, weather-resistant, and maintain their shape and color. They are ideal for permanent outdoor applications such as store names, parking signs, or directional signage.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Acrylic <\/span><\/b><span data-contrast=\"auto\">resembles glass but is lighter and more impact resistant. It\u2019s often used because of its sleek, polished appearance, making it suitable for lobby signs, entrance displays, or register signage.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Rigid plastic or Coroplast signs<\/span><\/b><span data-contrast=\"auto\"> are lightweight, cost-effective, and available in various thicknesses. They are well-suited for temporary uses such as sale signs, parking lot yard signs, or signage that needs to be relocated.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-fancy-divider-27889-145 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator   \">\n  \t  <\/div>\n<\/div>\n\n<\/div><div class=\"bde-div-27889-146 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-27889-147 bde-heading\">\nMatching Signage to Your Store's Needs\n<\/h2><div class=\"bde-rich-text-27889-148 bde-rich-text decoration-none breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Each store has its own needs depending on size, location, and how many people walk by. For example, a small boutique on a busy street might just need an A-frame sign and some window decals. A bigger store in a shopping center could use a storefront banner, signs to guide customers inside, and sale signs that change regularly. Signs.com's <\/span><a href=\"https:\/\/www.signs.com\/retail-signs\/\"><span data-contrast=\"none\">retail signage collection<\/span><\/a><span data-contrast=\"auto\"> organizes these products by how they are used in stores, so you can easily compare your options.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Putting up signs around your retail store is important if you want to shape how customers experience your business the moment they arrive until they leave. A bold signage at the entrance can attract people, while displays, promotional signs, and clear directions make shopping easier and help certain products stand out.  Picking the right signs makes [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"no","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[1216],"tags":[],"class_list":["post-27889","post","type-post","status-publish","format-standard","hentry","category-marketing-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Signage for Retail Stores: A Complete Buying Guide | Signs.com Blog<\/title>\n<meta name=\"description\" content=\"Discover the different types of signs used in retail store settings. 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