Tell us about yourself:<\/strong> What is one thing most people don’t know about you?<\/strong> What does your company do?<\/strong> Where did the idea of your company come from? What sets you apart from your competition? How do you market your business? How do you \u201cwow\u201d your customers? What are one or two strategies for gaining customers that you have been successful with? How do you compete with competitors that are bigger than you? What is one of the biggest challenges you have had with your business? How did you overcome it? If you were to start again, what would you do differently?
I\u2019m a Vermont-based artist and founder of World Cow \u2013 a global brand and movement promoting unity. Our message is: \u201cWe\u2019re all spots on the same cow.\u201d We\u2019re creating a culture that is kind and loving. World Cows have been painted in 20+ countries by a network of artists who support our message. World Cow supports a variety of charities worldwide, and we make bumper stickers, greeting cards, t-shirts, home d\u00e9cor, and more! My passion is to make people feel good, and I\u2019m doing my part to bring the world closer together.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2021\/03\/1-1.jpeg\")
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The only class I failed in high school was painting.<\/p>\n\n\n\n
We sell World Cow products, which can be found in stores across Vermont, Pennsylvania, California, and Massachusetts, and online. Our products help us deliver our message of unity into homes around the world and several of our shirts benefit a variety of charities across the USA. We make public art and inspire the world to be kind and loving.<\/p>\n\n\n\n
<\/strong>A photograph of a Holstein cow I took while driving around Vermont.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2021\/03\/6-1.jpeg\")
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<\/strong>World Cow is a US registered copyright and trademark owned by my company, DJ Barry Art, LLC. Our iconic image of a Holstein cow has been painted in 20+ countries by some of the world\u2019s most famous street artists. I\u2019ve been featured by national and international news media, and there has never been a movement in the history of art like ours where hundreds of people are painting the same image worldwide to support our cause and come together for unity. Across the USA, people are getting World Cow tattoos and tagging their own vehicles with our cow. By the end of 2021, my products will be in 100 locations across the USA, and I\u2019ll be expanding my IP portfolio into other countries while we continue to grow our message and partner with large companies. This fall, we\u2019ll be making a 20-acre World Cow Corn Maze in Pennsylvania.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2021\/03\/10-1.jpeg\")
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<\/strong>Via social media and by dressing up as a cow, going door to door in Vermont.<\/p>\n\n\n\n
<\/strong>Just one example: I made a 20 x 30-foot inflatable sculpture of a World Cow that transforms landscapes. I commissioned Landmark Creations in Minnesota to make the artwork. Although I had booked every major festival in Vermont in 2020, they were all canceled because of COVID, so I did pop-up installations around the state without any advertising. I installed it outside Rumney Elementary School in Middlesex, at Conants Farm in Richmond, and in front of the state house in Montpelier.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2021\/03\/7-1.jpeg\")
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<\/strong>Many years ago I started a campaign called Lost And Found, where I made woodcuts of pop-culture icons like Looney Tunes, Frozen, Star Wars, The Smurfs, etc., and hand painted them using spray paint and stencils. I\u2019d hide the characters around the state and then post clues on Facebook that people needed in order to find them. Hundreds of families began coming out for them \u2013 people were finding them pretty fast no matter where I drove too. Each woodcut had a message painted on the back: \u201cThis artwork is free under one condition: you promise to do one good thing for the world.\u201d The idea was that each artwork would create a wave of good deeds. I don’t know what people did, but I\u2019m sure a lot of good things happened because I did this for many years and will continue to do it as time permits. This also received a lot of media attention on WCAX News, the local papers, etc., and helped grow my popularity as a rising artist from Vermont.<\/p>\n\n\n\n
<\/strong>We don\u2019t have any competitors.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2021\/03\/11-2.jpeg\")
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<\/strong>Capitol startup for my IP portfolio and inventory. I withdrew my retirement and life savings to get things going. I\u2019ll let you know how it turns out!<\/p>\n\n\n\n
<\/strong>Nothing. Everything happens for a reason, and I\u2019m flowing with my lessons learned and will continue to grind it out for as long as I need too.<\/p>\n\n\n\n
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