{"id":22405,"date":"2020-10-30T11:27:19","date_gmt":"2020-10-30T17:27:19","guid":{"rendered":"https:\/\/www.signs.com\/blog\/?p=22405"},"modified":"2021-11-18T22:10:07","modified_gmt":"2021-11-19T05:10:07","slug":"small-business-success-story-creative-iron-arts","status":"publish","type":"post","link":"https:\/\/www.signs.com\/blog\/small-business-success-story-creative-iron-arts\/","title":{"rendered":"Small Business Success Story: Creative Iron Arts"},"content":{"rendered":"\n<p>\u201cLet us help you build your ideas\u201d is a recurring theme on the Creative Iron Arts website. The San Francisco Bay company specializes in metal fabrication \u2013 turning the images in a customer\u2019s mind into a handwrought, steel reality.<\/p>\n\n\n\n<p>For this <a href=\"https:\/\/www.signs.com\/blog\/tag\/small-business-success-story\/\">Small Business Success Story episode<\/a>, we talk with company co-owner Francisco Rangel about his challenges, his family, and how his firm is seeking to expand.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Creative Iron Arts has purchased <a href=\"https:\/\/www.signs.com\/clear-window-decals\/\">clear window decals<\/a> and <a href=\"https:\/\/www.signs.com\/clear-vehicle-decals\/\">clear vehicle decals<\/a> from Signs.com for vehicle and truckside graphics as well as the facility\u2019s front window.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>No Slowing Down<\/strong><\/h3>\n\n\n\n<p><strong>Tell us about yourself<br><\/strong>My name is Francisco Rangel and I am one of the owners of Creative Iron Arts, a family-owned and operated business. My father immigrated to the U.S. back in 1989 when I was only a toddler \u2013 being his first son and without proper documentation has been an uphill challenge throughout my life. I went through school and started community college, desiring to become an architect, but could not accomplish this because of my legal status as well as my lack of financial resources.<\/p>\n\n\n\n<p>So, instead, I followed my father into the ornamental\/structural steel industry, climbing up the ladder to become successful in this field. Once I received my legal paperwork to work in this country, I applied for a contractor\u2019s license, and went through all the necessary schooling and testing. I received my license in September 2015 and I have been in business ever since. Today, our company operates out of two locations here in the Bay Area with 10 employees \u2013 and we have no intention of slowing down!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"560\" height=\"747\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/leadpic1.png\" alt=\"\" class=\"wp-image-22411\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/leadpic1.png 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/leadpic1-225x300.png 225w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption><em>Left to right: company co-owner Francisco Rangel; his father, Chris; and brothers Miguel and Julio.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>What is one thing most people don&#8217;t know about you?<br><\/strong>My father and brother are in business with me. We all invested equal shares and play a role in the company \u2013 my father, Chris, is shop foreman and oversees all shop operations; my brother, Miguel, is our field project manager; and I am the office manager.<\/p>\n\n\n\n<p><strong>What does your company do?<br><\/strong>We fabricate ornamental and structural steel such as I-beams, moment frames, spiral stairs, and railings. Plus, we have recently expanded into glass guardrails and stainless-steel cable guardrails. The majority of our customers are homeowners seeking our services for new home construction or renovation.<\/p>\n\n\n\n<p><strong>Where did the idea of your company come from?<br><\/strong>My father used to forge when he was a young man in Mexico \u2013 he worked in this industry since he was 19 years old. When he emigrated to the U.S., he sought out this particular profession.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/2.jpg\" alt=\"\" class=\"wp-image-22415\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/2.jpg 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/2-300x169.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption><em>Creative Iron Arts fabricates ornamental and structural steel \u2013 from railings and spiral stairs to I-beams, moment frames, and more. In addition, the company has now expanded into glass guardrails and stainless-steel cable guardrails. \u201cWe\u2019ll continue to grow because we keep integrating new ideas and offering different options all the time,\u201d says Francisco.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unique in the Market<\/strong><\/h3>\n\n\n\n<p><strong>What sets your company apart from its competition?<br><\/strong>We are family operated and we pay attention to the fine details. All of our forging is done at our shop and it is all done by hand \u2013 we are the only shop in the San Francisco Bay area to still hand-forge.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"560\" height=\"386\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/3-weld.jpg\" alt=\"\" class=\"wp-image-22417\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/3-weld.jpg 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/3-weld-300x207.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption><em>\u201cWe always do a bit extra, going beyond what the quote\/proposal says,\u201d says Francisco. \u201cWe will do it at no additional cost to keep our customers happy.\u201d<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>How do you market your business?<br><\/strong>Most of our marketing is word of mouth. We also have a long list of general contractors that have been doing business with my father for more than 10 years. And we now have a Facebook page of current work we have done \u2013 we\u2019re able to share photo samples of similar projects with customers so they can see our process and know what to expect. Next on our to-do list: updating our website with new photos and additional company details to provide an even better online customer experience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/4.jpg\" alt=\"\" class=\"wp-image-22419\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/4.jpg 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/4-300x169.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption>C<em>ustomers are first supplied with small mockups of the items that Creative Iron Arts will be fabricating for them. \u201cIf we\u2019re going to be making a guardrail, we first fabricate a small, handheld version that shows the material that we\u2019ll use and the proposed finishing,\u201d says Francisco.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>How do you &#8220;wow&#8221; your customers?<br><\/strong>We always do a bit extra, going beyond what the quote\/proposal says. If we can make it better and it doesn\u2019t hurt our pockets much, we will do it at no additional cost to keep our customers happy.<\/p>\n\n\n\n<p><strong>What are one or two strategies for gaining customers that you have been successful with?<br><\/strong>We supply customers with samples \u2013 small &#8220;mockups&#8221; of the items that we\u2019ll be fabricating for them. For example, if we\u2019re going to be making a guardrail, we first fabricate a small, handheld version that shows the material that we\u2019ll use and the proposed finishing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/5-KIMG0652-Copy.jpg\" alt=\"\" class=\"wp-image-22421\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/5-KIMG0652-Copy.jpg 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/5-KIMG0652-Copy-300x169.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption><em>For its truckside graphics, Creative Iron Arts integrated not only the company name, but also its logo and telephone number.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>How do you compete with competitors that are bigger than you?<br><\/strong>We don\u2019t think of anyone else as \u201ccompetition\u201d because we believe we are unique in our industry \u2013 the projects we get are specific to us. There\u2019s no competition at all since everything we do is custom fabricated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Being Smart About Money<\/strong><\/h3>\n\n\n\n<p><strong>What is one of the biggest challenges you have had with your business \u2013and how did you overcome it?<br><\/strong>When we started the business, putting together the necessary working capital was certainly one of the biggest challenges. It took us about 1-1\/2 years to save enough to cover all the licensing, permitting, and location costs.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"560\" height=\"360\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/7-KIMG0735-Copy.jpg\" alt=\"\" class=\"wp-image-22423\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/7-KIMG0735-Copy.jpg 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/7-KIMG0735-Copy-300x193.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption><em>Decals on a company car\u2019s bumper and back windshield serve to promote Creative Iron Arts and steer prospective customers to the company\u2019s website.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>If you were to start again, what would you do differently?<br><\/strong>I believe all is going better than planned \u2013 to be honest, the only thing I would do different is start earlier in this field.<\/p>\n\n\n\n<p><strong>What is the one thing you would do over and over and recommend everyone else do?<\/strong><strong><br><\/strong>Save for rainy days! That\u2019s the key to financial stability.<\/p>\n\n\n\n<p><strong>Is there a book that you recommend our community should read?<br><\/strong><em>Rich Dad Poor Dad<\/em>, by Robert Kiyosaki \u2013 it\u2019s provided a lot of insights, including being smart about how money is spent and utilized.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"560\" height=\"290\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/6.jpg\" alt=\"\" class=\"wp-image-22425\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/6.jpg 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/10\/6-300x155.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption><em>\u201cWe\u2019re focused on growing every year, and we have managed to accomplish that goal every year since we opened,\u201d says Francisco.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Expanding the Range<\/strong><\/h3>\n\n\n\n<p><strong>Can you speak to your growth to this point? Why do you think it will continue?<br><\/strong>We\u2019re focused on growing every year, and we have managed to accomplish that goal every year since we opened. We\u2019ll continue to grow because we keep integrating new ideas and offering different options all the time. We are in the process of opening an office and shop closer to home, so that we can offer our services to a larger range of customers \u2013 in 2021, we\u2019re looking to expand our service radius from its current 100 miles to 150 miles.<\/p>\n\n\n\n<p><strong>Where can you be found on the internet?<br><\/strong>On the internet, you can find our website at <a href=\"http:\/\/www.creativeironarts.com\">www.creativeironarts.com<\/a>.We\u2019re also on Facebook<strong>: <\/strong><a href=\"https:\/\/www.facebook.com\/creativeiron.arts\">CreativeIronCA<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLet us help you build your ideas\u201d is a recurring theme on the Creative Iron Arts website. The San Francisco Bay company specializes in metal fabrication \u2013 turning the images in a customer\u2019s mind into a handwrought, steel reality. For this Small Business Success Story episode, we talk with company co-owner Francisco Rangel about his [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":22461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[614],"class_list":["post-22405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-small-business-success-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Success Story: Creative Iron Arts | Signs.com Blog<\/title>\n<meta name=\"description\" content=\"Creative Iron Arts specializes in 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