{"id":21369,"date":"2020-06-22T05:39:30","date_gmt":"2020-06-22T11:39:30","guid":{"rendered":"https:\/\/www.signs.com\/blog\/?p=21369"},"modified":"2021-11-18T21:44:48","modified_gmt":"2021-11-19T04:44:48","slug":"small-business-success-story-midnight3","status":"publish","type":"post","link":"https:\/\/www.signs.com\/blog\/small-business-success-story-midnight3\/","title":{"rendered":"Small Business Success Story: Midnight3"},"content":{"rendered":"\n

Although we refer to this series of blogs as our Small Business Success Stories<\/a>, we always keep an eye out for organizations and groups that might not typically fall under the \u201csmall business\u201d umbrella. Purely business-oriented or not, their stories are fascinating and offer some intriguing insights to our Signs.com community \u2013 no matter the market, industry, or topic at hand. <\/p>\n\n\n\n\n\n\n\n

This time around, we hear from Midnight3, a band out of Parkland, Florida, comprising three young talented sisters. Despite their modest years, the three have already had to endure the tragedy of a mass shooting and now a viral pandemic \u2013 but they have somehow managed to not only keep their spirits high but have also continued following their path of musical success.<\/p>\n\n\n\n

Of course, we\u2019d be remiss if we didn\u2019t mention the wall decal<\/a> the band ordered from Signs.com. Sporting Midnight3\u2019s designed logo, the 41 x 29-inch decal is proudly affixed to a wall in the band\u2019s home rehearsal room. <\/p>\n\n\n\n

\"\"
Midnight3 practicing in their home studio: Selena, Layla, and Bella (left to right).  <\/em> <\/figcaption><\/figure><\/div>\n\n\n\n

Strengthening a Sisterly Bond<\/strong><\/h4>\n\n\n\n

Can you tell us about the band<\/strong>?<\/p>\n\n\n\n

Midnight3 band is a multi-genre sister trio, ages 11, 14,\nand 17, from Parkland, Florida. Our main genre is rock, but we also perform pop\nand country songs. Layla, 11 years old, is our lead singer, keyboardist, and\nbassist; 14-year-old Bella is our lead guitarist and background vocalist; and\n17-year-old Selena is our drummer, background vocalist, and occasional\nguitarist. We each started taking piano lessons around age 4, then began taking\nlessons six years ago on our current musical instruments at Parkland\nInternational Music Academy (PIMA), where we continue to take lessons.<\/p>\n\n\n\n

What is one thing most people don’t know about you?<\/strong><\/p>\n\n\n\n

One thing most people don’t know about us is our Puerto\nRican heritage. Our abuelita, our mom’s mom, was born there. We visited her\nbeautiful homeland and loved it! We know you said one thing, but we can’t leave\nout our grandpa, Ed Burke \u2013 he was a musician, too, and produced Big Band\nmusic. His Ed Burke Collection contains about 1,400 reel-to-reel tapes comprising\nhundreds of hours of live radio programs featuring virtually every musician of\nmajor importance during the Big Band Era. The collection is now housed in\nthe Glenn Miller\nArchives<\/a> at the University of Colorado,\nwhere our grandfather is recognized for preserving an important piece of\nAmerican culture.<\/p>\n\n\n\n

Where does the band perform?<\/strong><\/p>\n\n\n\n

Midnight3 band performs in the South Florida area. Through PIMA, we\u2019ve played at many venues in Deerfield Beach, Boca Raton, Coral Springs, Miami, and Parkland. We\u2019ve loved playing benefit concerts like Surfers for Autism and Hurricane Relief for Puerto Rico. We have also performed at Disney Springs at Walt Disney World Resort and at Universal Studios in Orlando. Small venues, like coffee shops, are fun, too. Last fall, we wrote a song and recorded it for a music video for the \u201cCool Kidz\u201d reality TV show; unfortunately, though, the coronavirus situation seems to have halted that project. <\/p>\n\n\n\n

Where did the idea of your band come from?
<\/strong>In 2015, we began playing public venues as members of other bands with PIMA. However, on February 14, 2018, while Selena was in class at Marjory Stoneman Douglas High School, she lost two friends to the mass shooting that took place that day. Bella and Layla, meanwhile, were in nearby schools and feared for the other\u2019s safety \u2013 in fact, the shooter jumped the fence at the high school to the middle school, where Bella was. Thankfully, none of us were hurt physically, but it took some time to cope emotionally \u2013 it was family and music that helped us heal. As a result, it strengthened our bond, and less than four months later we made our public debut as Midnight3 in June of 2018.<\/p>\n\n\n\n

Girls Who Rock<\/strong><\/h4>\n\n\n\n

What sets you apart from your competition?
<\/strong>Three main things set us apart from other bands: First, the three of us are sisters. Second, we are only 11, 14, and 17 years old. Finally, we’re girls who rock!<\/p>\n\n\n\n

\"\"
The band has performed throughout the South Florida area, including such areas as Deerfield Beach, Boca Raton, Coral Springs, Miami, and Parkland.<\/em> <\/figcaption><\/figure><\/div>\n\n\n\n

How do you market the band?
<\/strong>Live performances have been our best marketing tool because people get to see us and hear us in person. But we also use Instagram, Facebook, and YouTube to get our message out, and we’re thinking about maybe adding a TikTok account soon. Word of mouth helps, too.<\/p>\n\n\n\n

How do you “wow” your fan base?
<\/strong>When some people hear that a band is made up of kids, they might expect to hear Disney songs or a bad recital performance. But the people who show up and stick around are always surprised \u2013 because we play everything from Metallica, Imagine Dragons, The White Stripes, and Skillet to Vance Joy, Chainsmokers, 21 Pilots, and One Republic, to Miranda Lambert, Carrie Underwood, Elvis, and Lauren Daigle. Plus, 11-year old Layla is an amazing front-woman \u2013 she bangs her head and jumps around the stage while singing, and playing bass and keyboards, all at the same time! <\/p>\n\n\n\n

What are one or two strategies for gaining fans that you have been successful with?
<\/strong>The main way we’ve gained a fan base is by staying true to ourselves. We like a lot of different genres of music, so we don’t fit into just one box, like being just a rock band or just being a pop group. We tend to cover songs that we like instead of only focusing on songs that are trending.<\/p>\n\n\n\n

How do you compete with competitors that are bigger than you in the music industry?
<\/strong>Right now, we don’t compete with musicians that are bigger than us. They have the money and support of a record label, a management team, and a marketing team. Until we get to that level, we’re just going to continue to focus on what we love doing, which is playing music together.<\/p>\n\n\n\n

Is there one book that you recommend our community should\nread? And why?
\n<\/strong>Hidden Figures<\/em>, by Margot Lee Shetterly, because it\u2019s about four\nwomen who overcame adversity and became successful in their careers.<\/p>\n\n\n\n

\"\"
In Midnight3\u2019s home rehearsal studio, the 41 x 29-inch decal with the band\u2019s logo was applied to a wooden substrate, then affixed to the rear faux brick wall. <\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Missing the Stage<\/strong><\/h4>\n\n\n\n

What is one of the biggest challenges you have had with your band, and how did you overcome it?
<\/strong>Our biggest challenge has been the COVID-19 pandemic. As of right now, the county is in phase 2 of reopening the community \u2013 however, this means that they are opening at only 50-percent capacity. Large crowds are still being prohibited and bands are still not allowed to play. As a result, we’ve been taking it day by day, and practicing, so that that we’ll be able to perform new songs when everything returns to normal. One thing is for sure: We can’t wait to play because we sure miss the stage!<\/p>\n\n\n\n

If you were to start over, what would you do differently?
<\/strong>We wouldn’t do anything differently. But if we had to choose, maybe it would be to start Midnight3 when we were younger to gain more experience. But honestly, we wouldn’t change a thing.<\/p>\n\n\n\n

What is the one thing you would<\/em> do over and over \u2013 and recommend that everyone else do, too?
<\/strong>Practice! Because there’s always room for improvement. Comparing a video of a song we performed two years ago to a video of the same song we played recently showed us just how much we have improved.<\/p>\n\n\n\n

Can you speak to your band\u2019s growth to this point? And why do you think it will continue?
<\/strong>Every time we have played at a different venue, we\u2019ve increased our fan base. Playing live lets people see who we really are and allows us to connect with our audience. Consistency, contact, and connection have proven to be effective for us \u2013 that\u2019s why we think it will continue.<\/p>\n\n\n\n

Where can you be found on the internet?<\/strong><\/p>\n\n\n\n

On YouTube at www.youtube.com\/channel\/UC2tSon-W3ebRlv6DCOP5YDA<\/a>; on Instagram athttps:\/\/www.instagram.com\/midnight3band\/<\/a>;and\non Facebook at https:\/\/www.facebook.com\/midnight3band\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Although we refer to this series of blogs as our Small Business Success Stories, we always keep an eye out for organizations and groups that might not typically fall under the \u201csmall business\u201d umbrella. Purely business-oriented or not, their stories are fascinating and offer some intriguing insights to our Signs.com community \u2013 no matter the […]<\/p>\n","protected":false},"author":41,"featured_media":21373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[1045,1043,1047,1049,1041,350],"class_list":["post-21369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-florida","tag-glenn-miller","tag-midnight3","tag-parkland","tag-rock-music","tag-wall-decal"],"acf":[],"yoast_head":"\nSmall Business Success Story: Midnight3 | Signs.com Blog<\/title>\n<meta name=\"description\" content=\"The three sisters of Midnight3 have endured 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Although he\u2019s also reported on other markets along the way \u2013 such as virtual currency, the supply chain, retail tech, and collision repair \u2013 he\u2019s always been especially interested in the people, the companies, and the applications that make up the printing and signage industries. When Greg\u2019s not at his keyboard, he can typically be found on a tennis court, likely missing a backhand volley.","sameAs":["https:\/\/www.signs.com\/blog"],"url":"https:\/\/www.signs.com\/blog\/author\/greg\/"}]}},"featured_media_src_url":"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2020\/06\/SmallBusinessSucces_Midnight3-01-Copy.jpg","_links":{"self":[{"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/posts\/21369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/comments?post=21369"}],"version-history":[{"count":27,"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/posts\/21369\/revisions"}],"predecessor-version":[{"id":23949,"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/posts\/21369\/revisions\/23949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/media\/21373"}],"wp:attachment":[{"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/media?parent=21369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/categories?post=21369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.signs.com\/blog\/wp-json\/wp\/v2\/tags?post=21369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}