{"id":19823,"date":"2019-11-22T09:00:57","date_gmt":"2019-11-22T16:00:57","guid":{"rendered":"https:\/\/www.signs.com\/blog\/?p=19823"},"modified":"2021-11-10T13:13:44","modified_gmt":"2021-11-10T20:13:44","slug":"how-to-design-a-successful-campaign-sign","status":"publish","type":"post","link":"https:\/\/www.signs.com\/blog\/how-to-design-a-successful-campaign-sign\/","title":{"rendered":"How to Design a Successful Campaign Sign"},"content":{"rendered":"\n<p>When running for office, campaign signs might not be on the top of your to-do list. In this digital age we live in, do signs really make much of a difference in your campaign? <a href=\"https:\/\/www.signs.com\/blog\/do-political-signs-work-running-an-effective-legal-sign-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Research shows<\/a> that when they\u2019re done right, signs can add a lot of value to your campaign. So how do you design a successful campaign sign? Read on, and we\u2019ll show you.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Choosing The right Campaign Sign<\/h3>\n\n\n\n<p>You might think that the standard 18\u201d x 24\u201d inch lawn sign is the only way to go, and while that\u2019s a great option, it\u2019s not the only one. Think about what you\u2019re trying to accomplish with your campaign signage. A successful campaign involves designing the right signage and other print materials that ensure your name and the office you\u2019re running for are easily seen and remembered.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking for multiple locations at a low cost, you\u2019ll want to go with a <a href=\"https:\/\/www.signs.com\/yard-signs\/\" target=\"_blank\" rel=\"noreferrer noopener\">corrugated plastic yard sign<\/a>. The reason so many campaigns go with the standard corrugated sign is that it\u2019s cost-effective and easy. If you want a high impact sign that\u2019s a bit larger scale, choose a <a href=\"https:\/\/www.signs.com\/banners\/\" target=\"_blank\" rel=\"noreferrer noopener\">vinyl banner<\/a>. You can also think about car magnets and window decals, as well as aluminum or wooden signs for something a little different. Check out our <a href=\"https:\/\/www.signs.com\/campaign-and-political-signs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign &amp; Political Signs<\/a> page for more ideas and details about the most popular large format campaign signs.\u00a0<\/p>\n\n\n\n<p>Along with large format campaign signs, you may also want to consider smaller print materials to supplement your campaign marketing. In municipalities and neighborhoods that allow it\u2014flyers, door hangers, and even brochures are effective \u201cin hand\u201d materials that can help inform citizens about your platform.&nbsp;<\/p>\n\n\n\n<p>You can also use small print materials for direct mail by using postcards. Bumperstickers can also be used and distributed to your supporters who are happy to show their loyalty and belief in your campaign.<\/p>\n\n\n\n<p>Small format print materials:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.signs.com\/business-flyers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flyers<\/a><\/li><li><a href=\"https:\/\/www.signs.com\/door-hangers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Door Hangers<\/a><\/li><li><a href=\"https:\/\/www.signs.com\/brochures\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brochures<\/a><\/li><li><a href=\"https:\/\/www.signs.com\/postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Postcards<\/a><\/li><li><a href=\"https:\/\/www.signs.com\/bumper-stickers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bumperstickers<\/a><\/li><li><a href=\"https:\/\/www.signs.com\/promotional-magnets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promotional Magnets<\/a><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.signs.com\/blog\/do-political-signs-work-running-an-effective-legal-sign-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Studies<\/a> show that campaign signs work, and having lots of signs is a definite advantage. Whether you start off your campaign with a wide format sign, small format or any combination of campaign signs or prints &#8211; have fun with it! Choose some mediums that you are interested in and get your name out there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign Sign Sizes<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1563\" height=\"577\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2019\/11\/Campaign-Sign-Sizes-1.jpg\" alt=\"Campaign yard sign compared with campaign banner showing the size difference\" class=\"wp-image-19935\"\/><\/figure>\n\n\n\n<p>When it comes to getting noticed, the bigger the better is usually the idea. However, where you are placing your sign can sometimes determine what size you\u2019ll need. Here are some sign size parameters to keep in mind for your sign placement:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Standby traffic (foot traffic or neighborhoods)&nbsp;12\u201d x 18\u201d to 12\u201d x 24\u201d<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Medium traffic (35-45 mph areas) 24\u201d x 32\u201d to 24\u201d x 38\u201d<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Highway traffic (high speed or long distance) 32\u201d x 48\u201d<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Billboard (Long distance or high impact) 48\u201d x 60\u201d to 48\u201d x 96\u201d<\/li><\/ul>\n\n\n\n<p>In addition to these sign sizes, there are quite a few other forms of advertising signage that can grab attention for your campaign. Bulletins, also called billboards, come in a standard 15\u2019 x 49\u2019 or 14\u2019 x 48\u2019. There are also bus benches, posters, subway poster ads, and even bicycle taxi ads. While these forms of campaign advertisement are effective, they can also be costly. If you\u2019re considering something along these lines, your best course of action is to first analyze your return on investment and then move on from there.&nbsp;<\/p>\n\n\n\n<p>While 24\u201d x 18\u201d is the standard size for a yard sign, you\u2019re definitely not limited to that size. You might even consider designing your yard signs slightly larger than 24\u201d x 18\u201d as the slight increase in size can make your signs \u201cstand out\u201d from the other local campaigns.&nbsp;<\/p>\n\n\n\n<p>If a large banner is allowed in a certain location you\u2019re eyeing, go right ahead! Sometimes there are restrictions on sign location and sizes, so be sure to check on that before posting a sign. We put together a handy <a href=\"https:\/\/www.signs.com\/blog\/do-political-signs-work-running-an-effective-legal-sign-campaign\/#map\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">list and interactive map<\/a> to see what\u2019s allowed in your state.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Design Elements to Consider<\/h3>\n\n\n\n<p><strong>Color<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1564\" height=\"576\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2019\/11\/Campaign-Sign-Color-Contrast-1.jpg\" alt=\"Campaign signs side-by-side showing the comparison of good and bad color contrast\" class=\"wp-image-19937\"\/><\/figure>\n\n\n\n<p>In most cases, red, white, and blue are standard, but if you\u2019ve got a different color in mind, that\u2019s perfectly fine. Make sure you use lettering that has high contrast with background colors, as it will be easier to read from a distance. You don\u2019t want to pay to design, print, and place yard signs that are hard to read and are, therefore, ineffective. In the 1992 book Wayfinding, authors Arthur &amp; Passini introduced a formula based on light reflectance value (LRV) to calculate the contrast between two colors\u2014here is the formula:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2019\/11\/Campaign-Sign-Sizes.png\" alt=\"Formula for light reflectance value\" class=\"wp-image-19875\" width=\"400\" height=\"150\"\/><\/figure><\/div>\n\n\n\n<p>Where K1 is the highest color value (lrv), K2 is the lowest color value (lrv) and H is the contrast value.&nbsp;<\/p>\n\n\n\n<p>The industry standard for signage is that the contrast value between the background and the text of the sign should not be lower than 70. In other words, your contrast value (H) should be 70 or above.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example to help illustrate this point a little better:&nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1464\" height=\"1044\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2019\/11\/Campaign-Sign-Contrast-Comparison.jpg\" alt=\"Example of light reflectance value formula in action with the text &quot;VOTE&quot; over a blue background\" class=\"wp-image-19837\"\/><\/figure>\n\n\n\n<p>Based on this formula, you can identify which colors will work best for contrast and readability. A great place to find the LRV of a color is at a local paint store or <a href=\"https:\/\/www.sherwin-williams.com\/architects-specifiers-designers\/color\/find-and-explore-colors\/paint-colors-by-family\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">online<\/a>\u2014the color swatch samples will have the LRV listed in the color details as shown here: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2019\/11\/Finding-LRV.png\" alt=\"Image showing where to find light reflectance value from sherwin-williams.com\" class=\"wp-image-19839\" width=\"364\" height=\"386\"\/><\/figure><\/div>\n\n\n\n<p>Color can be a tricky thing, so pay close attention to what will work and what won\u2019t. Be sure to use text that has high contrast from the background of your sign and don\u2019t get carried away with too many colors. For a more in-depth lesson on color, check out <a href=\"https:\/\/www.signs.com\/blog\/signage-101-rgb-versus-cmyk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"this post on signs.com (opens in a new tab)\">this post on signs.com<\/a>.<\/p>\n\n\n\n<p><strong>Font<\/strong><\/p>\n\n\n\n<p>This can be tricky if you\u2019re not careful. First, consider your size. The United States Sign Council Foundation has conducted studies on letter height and distance correlations. Their findings have shown that a 1\u201d letter is visible from 30\u2019 or less when driving, or 50\u2019 or less when standing. Make sure your sign is readable according to the most common reading distance in your environment. Next, consider your font. Overly decorative fonts aren\u2019t good for readability. Choose bold, easy to read fonts with minimal serifs.<\/p>\n\n\n\n<style>\ntable {\n  width: 100%;\n}\n\nth {\n  height: 50px;\n}\n\ntable {\n  border-collapse: collapse;\n}\n\nth, td {\n  text-align: center;\n}\n\nth, td {\n  padding: 15px;\n}\n\nth {\n  background-color: #0097d5;\n  coor: white;\n}\n\n<\/style>\n<\/head>\n<body>\n\n<table class=\"table table-hover\">\n\t<tr>\n\t\t<th><strong>Easy to Read Fonts<\/strong><\/th>\n\t\t<th><strong>Hard to Read Fonts<\/strong><\/th>\n\t<\/tr>\n\t<tr>\n\t\t<td><font face=\"verdana\">Verdana &#8211; Get out and vote!<\/font><\/td>\n\t\t<td><font face=\"Comic Sans MS\">Comic Sans MS &#8211; Get out and vote!<font><\/td>\n\t<\/tr>\n\t<tr>\n\t\t<td><font face=\"Helvetica\">Helvetica &#8211; Get out and vote!<font><\/td>\n\t\t<td><font face=\"Cursive\">Cursive &#8211; Get out and vote!<font><\/td>\n\t<\/tr>\n\t<tr>\n\t\t<td><font face=\"Georgia\">Georgia &#8211; Get out and vote!<font><\/td>\n\t\t<td><font face=\"Impact\">Impact &#8211; Get out and vote!<font><\/td>\n\t<\/tr>\n\t<tr>\n\t\t<td><font face=\"PT Sans\">PT Sans &#8211; Get out and vote!<font><\/td>\n\t\t<td><font face=\"Courier New\">Courier New &#8211; Get out and vote!<font><\/td>\n\t<\/tr>\n\t<tr>\n\t\t<td><font face=\"Quicksand\">Quicksand &#8211; Get out and vote!<font><\/td>\n\t\t<td><font face=\"Fantasy\">Fantasy &#8211; Get out and vote!<font><\/td>\n\t<\/tr>\n<\/table>\n\n\n\n<p><strong>Content<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1563\" height=\"576\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2019\/11\/Campaign-Sign-Content-1.jpg\" alt=\"Campaign signs side-by-side showing comparison of busy vs simple content on the signs\" class=\"wp-image-19939\"\/><\/figure>\n\n\n\n<p>Less is more when it comes to campaign signs. Think of the absolute basic information your constituents need to know. These elements could include your name, position you are running for, and the area in which you are running. Sometimes, if you\u2019ve got a particularly different name, you could use a catchphrase, but avoid too much wordage. Keep it simple.&nbsp;<\/p>\n\n\n\n<p>Besides your text, you may want to add a few flourishes or shapes. Be careful with this! Too much can distract from your vital information. Lines, small shapes like stars or flags, and other flourishes can compliment a sign well, as long as they are placed cleanly, and evenly, not crammed in to take up more space. Because you\u2019re dealing with a relatively small space, pictures, faces, or other images don\u2019t usually work well. Even on large banners, it\u2019s a good idea to stay away from photos.<\/p>\n\n\n\n<p><strong>Layout<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1563\" height=\"576\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2019\/11\/Campaign-Sign-Layout-1.jpg\" alt=\"Campaign signs side-by-side showing the layout comparison between too much text and good negative space\" class=\"wp-image-19941\"\/><\/figure>\n\n\n\n<p>The layout of your content can play a big role in readability. In most cases, you want to shoot for 60% negative space and 40% copy. Like we mentioned above, if you are using lines or other flourishes, make them clean and symmetrical, and don\u2019t let the details dominate your important information. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design Process<\/h2>\n\n\n\n<p>Ok now you know the size you need for your sign locations, you have the layout and colors optimized for maximum readability, and you\u2019re ready to design. If you\u2019re nervous about designing your sign from scratch, <a href=\"https:\/\/www.signs.com\/campaign-and-political-signs\/\" target=\"_blank\" rel=\"noreferrer noopener\">start with a template<\/a>! Templates are a super easy way to make sure you\u2019re on track.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.signs.com\/campaign-and-political-signs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1200\" height=\"375\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2019\/11\/Campaign-Yard-Sign-Templates.png\" alt=\"Examples of political campaign sign templates at Signs.com\" class=\"wp-image-19829\"\/><\/a><\/figure>\n\n\n\n<p>At Signs.com, our <a href=\"https:\/\/www.signs.com\/design\/?id=a973a365-d5b4-4276-91d5-b05cff9c244a\" target=\"_blank\" rel=\"noreferrer noopener\">design tool<\/a> is easy to use and you can produce great results right from the comfort of your home or office computer or device. If you have any other questions about your specific campaign sign ideas or just want some help creating a great sign, <a href=\"https:\/\/www.signs.com\/design-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">let one of our designers help<\/a>\u2014it&#8217;s free!<\/p>\n\n\n\n<p>Designing your campaign sign can be a cinch, and you\u2019ll secure your position in no time. Follow these handy tips and you\u2019re on your way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well-designed sign is an important step to running a successful political campaign. Learn how to design a successful campaign sign today! <\/p>\n","protected":false},"author":27,"featured_media":19827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[564],"tags":[605,604,261,684,606,566],"class_list":["post-19823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-signage-101","tag-campaign-signs","tag-campaigns","tag-design","tag-how-tos","tag-political-signs","tag-signage-101-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Design a Successful Campaign Sign | Signs.com Blog<\/title>\n<meta name=\"description\" content=\"A well-designed sign is an important step to running a successful political campaign. Learn how to design a successful campaign sign today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signs.com\/blog\/how-to-design-a-successful-campaign-sign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design a Successful Campaign Sign | Signs.com Blog\" \/>\n<meta property=\"og:description\" content=\"A well-designed sign is an important step to running a successful political campaign. Learn how to design a successful campaign sign today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.signs.com\/blog\/how-to-design-a-successful-campaign-sign\/\" \/>\n<meta property=\"og:site_name\" content=\"Signs.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-22T16:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-10T20:13:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2019\/11\/Signage-101-Successful-Campaign-Sign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1563\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Peterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@signsdotcom\" \/>\n<meta name=\"twitter:site\" content=\"@signsdotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Peterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/how-to-design-a-successful-campaign-sign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/how-to-design-a-successful-campaign-sign\\\/\"},\"author\":{\"name\":\"Michael Peterson\",\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/#\\\/schema\\\/person\\\/532c3fce79919effa03eeaf789837877\"},\"headline\":\"How to Design a Successful Campaign Sign\",\"datePublished\":\"2019-11-22T16:00:57+00:00\",\"dateModified\":\"2021-11-10T20:13:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/how-to-design-a-successful-campaign-sign\\\/\"},\"wordCount\":1454,\"image\":{\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/how-to-design-a-successful-campaign-sign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Signage-101-Successful-Campaign-Sign.jpg\",\"keywords\":[\"Campaign signs\",\"Campaigns\",\"design\",\"How Tos\",\"political signs\",\"Signage 101\"],\"articleSection\":[\"Signage 101\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/how-to-design-a-successful-campaign-sign\\\/\",\"url\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/how-to-design-a-successful-campaign-sign\\\/\",\"name\":\"How to Design a Successful Campaign Sign | Signs.com Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/how-to-design-a-successful-campaign-sign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/how-to-design-a-successful-campaign-sign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Signage-101-Successful-Campaign-Sign.jpg\",\"datePublished\":\"2019-11-22T16:00:57+00:00\",\"dateModified\":\"2021-11-10T20:13:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.signs.com\\\/blog\\\/#\\\/schema\\\/person\\\/532c3fce79919effa03eeaf789837877\"},\"description\":\"A well-designed sign is an important step to running a successful political campaign. 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