{"id":10245,"date":"2013-06-24T11:18:04","date_gmt":"2013-06-24T17:18:04","guid":{"rendered":"https:\/\/www.signs.com\/blog\/?p=10245"},"modified":"2021-11-09T09:32:40","modified_gmt":"2021-11-09T16:32:40","slug":"how-to-stand-out-at-the-farmers-market","status":"publish","type":"post","link":"https:\/\/www.signs.com\/blog\/how-to-stand-out-at-the-farmers-market\/","title":{"rendered":"How to Stand Out at the Farmer&#8217;s Market"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"\/blog\/how-to-stand-out-at-the-farmers-market\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-10247\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/thumbnail2-560x279.jpg\" alt=\"how-to-stand-out-at-the-farmers-market\" width=\"560\" height=\"279\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/thumbnail2-560x279.jpg 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/thumbnail2-300x149.jpg 300w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/thumbnail2.jpg 561w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>Selling your produce or goods at a farmer\u2019s market is different than selling in other locations or online. Your potential customers have very specific expectations and ideals. Capitalize on those unique characteristics and spend a little bit of extra time to create an image for yourself and your business, and you\u2019ll stand out from the competition.<!--more--><\/p>\n<h1>The Story<\/h1>\n<p><a href=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/file7351289087100.jpg\"><img decoding=\"async\" class=\"wp-image-10248 alignleft\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/file7351289087100-e1372093783873-560x371.jpg\" alt=\"Farmers Market\" width=\"392\" height=\"260\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/file7351289087100-e1372093783873-560x371.jpg 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/file7351289087100-e1372093783873-300x199.jpg 300w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/file7351289087100-e1372093783873.jpg 607w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/a>By selling your goods at a farmer\u2019s market, you\u2019re participating in a greater story about community\u2014one that automatically makes your product appealing.<\/p>\n<p>For the most part, the people who shop at a farmer\u2019s market have certain ideas about what they\u2019ll find there.<\/p>\n<ul>\n<li>They expect produce or artisan products that are grown or produced locally.<\/li>\n<li>They expect to see the owner at the booth.<\/li>\n<li>They expect products to be packaged by the owner, in an environmentally friendly way.<\/li>\n<\/ul>\n<p>Farmer\u2019s market shoppers are there for several reasons:<\/p>\n<ul>\n<li>They want to support local farmers and artisans.<\/li>\n<li>They feel that eating fresh, healthy food is important<\/li>\n<li>They want to reduce the carbon footprint of their consumerism by buying items<\/li>\n<li>They enjoy the community atmosphere of the market.<\/li>\n<\/ul>\n<h1>Quality<\/h1>\n<p>Your business will have a certain amount of potential customers walking \u201cthrough the door\u201d just based on the community-centric principles mentioned above. Attract and keep customers (and get those customers to refer others) by offering only top-quality products at your booth.<\/p>\n<p>Here\u2019s what that might mean:<\/p>\n<p><strong><a href=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/Carrots_with_stems.jpg\"><img decoding=\"async\" class=\"alignleft  wp-image-10250\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/Carrots_with_stems-e1372094044891-560x375.jpg\" alt=\"Carrots_with_stems\" width=\"336\" height=\"225\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/Carrots_with_stems-e1372094044891-560x375.jpg 560w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/Carrots_with_stems-e1372094044891-300x201.jpg 300w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/Carrots_with_stems-e1372094044891.jpg 633w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/a>Choosing only the best produce to display and sell.<\/strong> The thing about fresh produce is that there can be a big difference between really excellent produce and only so-so stuff. For instance, a perfect cucumber has just the right balance of acidity and sweetness, and is crunchy\u2014not soft or mushy. The customer who buys 6 ears of corn should shuck that corn to find 6 beautiful ears\u2014not four beautiful ears and two that are half worm-eaten.<\/p>\n<p><strong>Finding characteristics about your product that is superior<\/strong> to that of other vendors. Is your corn sweeter? Your berries plumper? Your handmade soap made of finer ingredients?<\/p>\n<p><strong>Creating interesting packaging that tells a story.<\/strong> Packaging can make the difference between perceived high-quality and average-quality. For instance, bars of homemade soap with a nice wrapper, tied with raffia, look like they\u2019ve had more care than bars of soap just piled in a bin.<\/p>\n<h1>Marketing Matters<\/h1>\n<p>Take some time to create a booth that is visually pleasing and well-organized and you\u2019ll be ahead of half the crowd automatically. Sure, you can pull your pickup into a space and sell corn out of the truck bed, but you\u2019re not going to create much of a following that way\u2014you\u2019re just another guy with a truck, selling corn.<\/p>\n<p>Instead, create a shopping space for your customers. Arrange your product as if you\u2019re Whole Foods. We\u2019ve already mentioned that part of the draw for farmer\u2019s market customers is the experience. They want to feel as if they\u2019re participating in their community and supporting local farmers and artisans. Use some marketing techniques to help them get that feeling while they\u2019re at your booth.<\/p>\n<p>Create a cohesive feel for your booth. Choose a name that evokes that local feel: Thompson Family Produce, or Jill\u2019s Handmade Soaps, for instance. Pick colors and a design that play on the local aspect of your product. For instance, if you\u2019re Jill, you don\u2019t want to create glossy, metropolitan packaging and marketing materials. You\u2019re not competing with Nordstrom\u2014you\u2019re the antithesis of large departments stores, which is why your customers will buy from you.<\/p>\n<p><a href=\"https:\/\/www.signs.com\/templates\/\">Create signage<\/a> and other marketing pieces that have a specific color scheme and overall theme, so that everything about your booth seems as if it goes together. Think about your local Whole Foods store. Notice how every sign, every display table, every apron on every employee, has the same theme and color scheme? Customers walking through a Whole Foods store never forget for a moment where they are; everything about the store reminds them that they\u2019re encountering a different shopping experience than they would get at the discount grocer down the street.<\/p>\n<p>In addition to a large <a href=\"https:\/\/www.signs.com\/banners\/\">vinyl banner<\/a> hung at the top of your booth, consider creating some signs that can be reused throughout the summer. We have a wide <a href=\"https:\/\/www.signs.com\/custom-banners\/\">variety of banners<\/a> to select from. In addition, small <a href=\"https:\/\/www.signs.com\/yard-signs\/\">corrugated signs<\/a> for each item can be designed to match the rest of your marketing components and will last all year (several years, in fact). And, they look much more professional than handwritten signs on blank paper or torn bits of cardboard.<\/p>\n<h1>The Personal Touch<\/h1>\n<p><a href=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/398px-Farmers_market-St_Paul-2006-08-12.jpg\"><img decoding=\"async\" class=\"size-full wp-image-10249 alignleft\" src=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/398px-Farmers_market-St_Paul-2006-08-12-e1372093959166.jpg\" alt=\"farmers market customer\" width=\"395\" height=\"327\" srcset=\"https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/398px-Farmers_market-St_Paul-2006-08-12-e1372093959166.jpg 395w, https:\/\/www.signs.com\/blog\/wp-content\/uploads\/2013\/06\/398px-Farmers_market-St_Paul-2006-08-12-e1372093959166-300x248.jpg 300w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/a>Many of your customers at the farmer\u2019s market want to feel a connection to you and your business\u2014that\u2019s the very reason they\u2019re there! Help them make that connection. One of the best ways to do that is to wear a name tag. When talking to customers, refer to your employees by name.<\/p>\n<p>Depending on how busy you are, engage in conversations with your customers. Ask them about their expectations of the product, what they need and how they\u2019ll use it. Share information with them about you and your business.<\/p>\n<p>When customers feel as if they\u2019ve made a personal connection with you, they\u2019ll be much more likely to return again and again.<\/p>\n<p>Create a website or a blog about your business. Direct customers to your site, where they\u2019ll find tons of photos of your garden, your artisan studio, your dog, etc. A website is a great way to tell that farmer\u2019s market story that people want to connect with. Have business cards handy so people will remember your site when they get home.<\/p>\n<h1>Scarcity over Volume<\/h1>\n<p>Once you\u2019ve established that your quality is superior in some way, create some buzz by selling less product. Why would this be a good idea? Well, many farmer\u2019s market vendors steeply discount their goods in the last few hours of the market. Savvy buyers are aware of this practice, so they\u2019ll show up at the end of the day. Of course, by then, your produce has been sitting in the sun for 6 hours and it\u2019s no longer in prime condition. So your buyers might be paying 25 cents for an ear of corn, instead of 50 cents, but they\u2019re getting the picked-over, worn out corn. And you\u2019ve just sacrificed your reputation&#8230; while making less money.<\/p>\n<p>Instead, calculate how much product you\u2019ll actually sell during the day. Bring that much inventory with you\u2014not an ear of corn or tomato extra. Don\u2019t discount your merchandise\u2014sell it at full price and advertise that once it\u2019s gone, it\u2019s gone. If you\u2019ve done a good job of creating a perception of quality, people will line up to buy your product. They\u2019ll get it while it\u2019s fresh, which guarantees that they\u2019ll be happy with their purchase, and they\u2019ll be back next week.<\/p>\n<h1>Standing Out is Easy<\/h1>\n<p>At the farmer\u2019s market, you\u2019re usually competing against other very small businesses, many of whom are relying on that Buy Local mentality to bring in cash. By simply thinking through a basic marketing plan, offering high quality products and going the extra mile to make a personal connection, your booth will easily stand out from the majority.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling your produce or goods at a farmer\u2019s market is different than selling in other locations or online. Your potential customers have very specific expectations and ideals. Capitalize on those unique characteristics and spend a little bit of extra time to create an image for yourself and your business, and you\u2019ll stand out from the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[521,675],"class_list":["post-10245","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-farmers-market","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farmer&#039;s Market Tips For Selling, Booth Display &amp; Signs | Signs.com<\/title>\n<meta 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