Banner on Delicate Arch

World’s Largest Banner to Guard Delicate Arch

The iconic Delicate Arch is about to be protected for generations to come.  A massive vinyl mesh material will soon encase the entire structure. has been selected along with Ferrari Color to create the huge protective covering that will keep the monument in pristine condition.

“This is an enormous task for our team,” said Kirk Green, CEO of  “The arch is over 65 feet (20 Meters) tall and 290 feet (88 Meters) from base to base.  This definitely will be one for the ages.”


“We are just so proud to bring our expertise to such a challenging need,” said Marty McGhie, CFO and Principal of Ferrari Color.


Geologists have noticed the recent deterioration and believe that, without intervention, the arch will crumble within a few hundred years.  “We cannot just stand by and watch this piece of our heritage dissolve into a heap of rocks,” said Ivey Gespurtt, of the U.S. Geological Survey.  “It is part of our trust, and we will step up to make certain that we keep that trust.”


Wind, rain and temperature are taking their toll on this handsome arch.  Every year, more and more of the rock breaks off.  At some point it will finally cave in on itself.

The solution is a fine weave, mesh material that allows the rock to breathe, while still protecting it from the harsh elements.  “We have been testing this for over a year and now have the perfect material,” said Green.   “Our manufacturing partners have been amazing to work with.  They know how important this is to all of us.”


The price tag on this project is expected to be several million dollars, but will not be borne by the taxpayer.  Corporate sponsors have lined up and agreed to pay for the project in exchange for logo placement.


“It is kind of like Nascar,” said Nelson James, COO of  “We all want to be a part of great events and this is truly historic.   Companies are protecting something for future generations and are promoting their involvement with a strong logo statement.  Everybody wins!”


The cabling system employed will allow the banner to occasionally be removed. This will facilitate the chance to see the rock formation in its natural beauty.  Other times, visitors will be able to marvel at the engineering feat that is guarding against further erosion.


The National Parks Service has created a web page to describe the finer details.  The web site is not yet operational.   Spokesperson Ima Phaek explained, “We want to be absolutely transparent in how we clarify this to the public.  The web page will explain why we chose to do this and will list the days that the arch will be on display.  We are hoping the few glitches in the site will soon be fixed.”


When pressed on why this is just now coming to light Ms. Phaek bristled, “If this arch was to fall down tomorrow you would be asking me why we didn’t take action sooner.  Well, we are taking action now.  It is not costing a thing and besides, it is part of a Presidential executive order, so we really don’t need Congress or anyone else questioning what we do.”


The project is expected to be completed by April 1, 2016.

(Photo Courtesy

Nelson James

Nelson James is the chief operating officer of and is responsible for the day-to-day operations of the company. Prior to joining the team, Nelson was the president and co-founder of For over 6 years he helped to grow the company from 2 to over 85 employees. Nelson managed many large accounts during his tenure at, including In early 2011, Nelson was recruited to Lendio Inc., where he was VP of marketing and was responsible for the creation and management of a marketing team as well as the strategy, tactics and programs to create interest and demand for Lendio’s products and services. Prior to his work experience, Nelson graduated Cum Laude from Brigham Young University in marketing and advertising from the communications department. Nelson lives in Lehi, Utah with his wife and three children. He currently holds leadership positions in scouting and volunteers in his church and community.