Valentine’s Day is a tricky holiday. You can either make your loved one very, very happy or make her very, very angry. It’s a holiday that can make or break a relationship that is still in its budding stages, or cause husbands to spend countless nights on the couch. But, if done correctly, a Valentine’s Day celebration can strengthen your relationship and let her know just how much you love her (and can’t live without her), which makes your daily life better in every way.
For business owners, there are some lessons to be learned from this holiday. You really can’t live without your customers–the last thing you want is for them to break up with you. Think about the following truisms about Valentine’s Day, and apply them year-round to your business.
Remember to Acknowledge the Important People in Your Life
There are husbands out there (and probably wives, too) who completely forget Valentine’s Day. This is disastrous. When she first wakes up, a wife hopes for an acknowledgement of the holiday. When that doesn’t come, she thinks perhaps he will surprise her. Then she sits at work and notices the flower delivery guy dropping off roses at her colleagues’ desks all day, but not at hers. She gets home, hoping to open the door to a trail of rose petals, or a dressed-up husband with a dinner reservation. Instead, she opens the door to find that the kids are starving and her husband is watching sports on TV. Still, she hopes that perhaps he’ll whip out a small velvet box from the jewelry store, or at least a box of crappy grocery store chocolates. When he kisses her forehead and goes to bed at 10:00, she finally understands. He forgot. In her mind, it follows that he must not care at all about her and doesn’t love her at all. Of course, this is not true in most cases–the guy just forgot. But you’d better believe that he’ll be paying for this error for the next year.