Starting a business is exhilarating. You’re super excited about your new idea and you want to yell it from the rooftops. Since this isn’t Fiddler on the Roof and your friends aren’t hanging around outside waiting for your echoing proclamation, you decide to use your cell phone and call everyone instead.
And the feedback? Is 100% positive! Your friends think you’re a genius. They assure you that you’ll be the next Mark Zuckerberg. The problem? They are lying to you. LYING.
They’re your friends and they love you (or at least want to stay in your good graces so they can keep crashing on your couch when they can’t pay their rent). So they tell a white lie or two. What could it hurt? Your bottom line, that’s what. Maybe your friends won’t tell you these five things about your latest business venture, but we will. Read More