While you don’t need need an MBA to start your own small business, it’s critical to learn as much as you can about all aspects of running, marketing and managing a business. There’s a lot to know, and it can all quickly become overwhelming. Luckily, there are two helpful resources available to small business owners […]
Small Business
The Signs.com Small Business Guide to Vertical Marketing
Some aspects of opening a small business come naturally to entrepreneurs: they’re passionate about their product or services and they love talking to customers and clients. But entrepreneurs aren’t always adept at marketing their services or thinking about how to focus their energy in ways that generate a profit. Our small business guide to vertical […]
Best Small Business Blogs For Owners and Entrepreneurs
Working with small businesses on a daily basis, and being one ourselves, we spend a lot of time on small business blogs. In light of this we wanted to highlight what we believe are the best small business blogs on the web. Check out the blogs below, in no particular order, and read them regularly […]
8 Design Mistakes You Don’t Know You’re Making
Since I began writing the blog for Signs.com a year ago, I can’t seem to get away from signage. It’s everywhere: along the freeway, on the parkstrip in front of shopping centers, even inside public restrooms. I see good signage. I see signage that is so-so. But I also see some pretty bad signage. Most of […]
Stop Wasting Your Marketing Budget! Implement Call Tracking To Improve Your ROI
Have you ever wondered if your new billboard or car wrap is actually helping you accomplish your business goals? If you answered yes, then you are not alone. Every time I sit down and consult with small or medium businesses, one of their biggest concerns is whether or not they are getting a return on […]
5 Things Your Friends Won’t Tell You About Your New Business Venture
Starting a business is exhilarating. You’re super excited about your new idea and you want to yell it from the rooftops. Since this isn’t Fiddler on the Roof and your friends aren’t hanging around outside waiting for your echoing proclamation, you decide to use your cell phone and call everyone instead. And the feedback? Is […]
Does Your Signage Do More Harm Than Good?
Signage has several purposes. It provides information, gives direction and promotes businesses. When your signage is well-designed, properly installed and in good condition it is an asset to your business. But when those elements aren’t in place, your signage can do more harm than good.
10 Trends for 2013
If you are like me, you are probably wondering what happened to 2012. The year flew by…even though there were times during endless political bickering, strange natural events, and Notre Dame’s return to national football prominence that it felt like it would never end! Either way, 2012 has been a year of ups and downs. […]