Sometimes the best ideas for the small guys come from the biggest cities. In 2009, a week-long celebration of independent retailers took place in New York City, Chicago, Philadelphia and New Jersey. Participants included over 300 independent retailers. The event was staged by the founder and CEO of Nolcha Fashion Week, Kerry Bannigan, who thought […]
Retail Insights
7 Marketing Tips for the Fourth of July
For many, the Fourth of July means relaxing in the backyard with family, enjoying a BBQ followed by fireworks on the driveway. Others head off to the stadium to hear singers and marching bands and watch the big fireworks. But retailers . . . well, you might be working extra-hard, garnering additional sales during the […]
4 Ways to Get Your Brand Out There
Today’s post comes courtesy of AJ Wilcox. AJ is a passionate marketer, blogger and all around lover of display advertising. Enjoy! As a marketing director, I’ve had lots of experience with custom signage and displays, and I wanted to share my experiences to help other businesses looking to get the most from their public displays. […]
6 Easy Ways to Lose Customers
It’s a busy Saturday afternoon at your shop. The phone is ringing off the hook with people wanting to know if you have this thing or that in stock. Which means that you have to put the phone down, walk over and find the things they want to buy from you, and then go all […]
Where’s the Bathroom? 6 Tips for Directional Signage
Have you ever been shopping with a three-year-old? There are a few things to know before you go. Be prepared to cut the trip short if he gets cranky. Don’t expect him to ride in a stroller – he thinks he’s too big. But don’t expect him to walk very far, either. Be prepared […]
3 Tests When Developing Company Signage
From time to time here at the Signs.com Communication Department, we like to sit back and let others do the heavy lifting. That’s why today’s post is courtesy of our friends over at Business Logos. Business Logos, founded by two pioneers in the online graphic design industry, caters to small and medium businesses and entrepreneurs. […]
4 Reasons to Delay Your Grand Opening
How important are first impressions? Everyone from your mom to your professors in business school told you that they’ll make or break you. If you’re getting ready to open the doors of your brand new business and introduce yourself to the public, you should be thinking about the first impression you’ll make. It’s difficult […]
7 Reasons To Hire an Intern & 3 Reasons Not To
Every spring, hordes of college juniors and seniors pound the pavement, looking for an internship that will help them gain experience and make them more employable after graduation. Your business may benefit from having an intern around this summer, but before you post an ad on Craig’s List, do your homework and make sure […]