During the twelve sessions I attended at BlogWorld in New York City last week, I learned a lot about the art of blogging. Blogs take many forms: some people use them as a sort of personal diary; others as a way to post stories for friends and family to read. Some blogs exist to […]
Marketing
The Signs of New York City
I spent last week in New York City, attending the BlogWorld convention and checking out all the sights that a city of 8 million people has to offer. Needless to say, there are a lot of signs in New York. On any given block at street level you’ll find two pizza parlors, a drugstore, […]
Seven Tips to Make Your Company Blog Great
So you’re thinking a company blog might be a great idea. I wholeheartedly agree (since I make my living as a company blogger and I’ve been at a killer blog conference all week!) But if you’ve been checking out other company blogs, you may have noticed that some of them are dry and boring. […]
6 Easy Ways to Lose Customers
It’s a busy Saturday afternoon at your shop. The phone is ringing off the hook with people wanting to know if you have this thing or that in stock. Which means that you have to put the phone down, walk over and find the things they want to buy from you, and then go all […]
3 Reasons Your Company Should Be Blogging
This morning, I’m headed off to New York for the 2012 Blog World conference. Blog World gathers thousands of bloggers together twice a year to meet, share ideas and learn more ways to interact with our readers. Hopefully while I’m there I’ll pick up some new tips, gain new knowledge and learn a thing […]
Logo Series: McDonald’s Golden Arches
This article is the first in a series discussing specific company logos, their designs and histories. The definition of the word logo is, “a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” (1) The best logos, used consistently, provide a strong corporate identity of the businesses […]
3 Ways to Grow Your Business Through Relationships
As you know, this week’s theme is celebrating Small Business Week and today’s post continues the topic by focusing on how your small business can achieve growth by developing specific types of relationships. Whether defined by more sales, more market share or further expansion, growth is different for every company. The issue becomes the “how” […]
3 Insights From Mike the Headless Chicken
Running a business isn’t easy; it requires plenty of patience, hard work and dedication. But sometimes things just don’t go the way you expect. Do you ever feel like you’re running around like a chicken with its head cut off? Well, Mike the Headless Chicken sure did. He actually did run around with his […]
