Groupon is a pretty good deal for consumers: the site states discounts of between 50-90%. But is the site good for the businesses who promote their deals? That depends on what the owner expects to get from the promotion, and how he or she handles the customers who come in with their Groupons. Follow […]
Marketing
Free Stuff: 5 Reasons To Have Giveaways
My favorite day of summer is today. Why? Not because there’s a great outdoor concert at Deer Valley Resort. My family’s reunion isn’t today. We don’t head to the lake for our annual jet-ski party. Nope.  July 11th is the best day of the summer thanks to 7-Eleven. Free Slurpee Day Every year, on July […]
3 Tips for National Independent Retailer Month
Sometimes the best ideas for the small guys come from the biggest cities. In 2009, a week-long celebration of independent retailers took place in New York City, Chicago, Philadelphia and New Jersey. Participants included over 300 independent retailers. The event was staged by the founder and CEO of Nolcha Fashion Week, Kerry Bannigan, who thought […]
5 Tips For Putting On A Race
For most of the country, summer is in full swing and that means getting out and enjoying the park, the pool, or the beach (yes, I know it is sweltering right now in some parts, but hey, it won’t last forever). No matter the temperature, summer is when people want to be out of their […]
7 Marketing Tips for the Fourth of July
For many, the Fourth of July means relaxing in the backyard with family, enjoying a BBQ followed by fireworks on the driveway. Others head off to the stadium to hear singers and marching bands and watch the big fireworks. But retailers . . . well, you might be working extra-hard, garnering additional sales during the […]
Success Stories: Operation61
As a continuation of our Success Stories series, I recently had the privilege of sitting down with Brad and Monnica Manuel, co-founders of Operation61, a non-profit organization dedicated to the eradication of human trafficking to talk about their organization and their thoughts on building a successful non-profit. When did you first become aware of […]
5 Signage Lessons From a Successful Yard Sale
Every spring, I purge all the extra junk in my house. I clean out all the closets, tidy cabinets and pantry and generally rid my home of all the clutter and detritus that seems to accumulate over the course of a year. Then I host a yard sale, allowing my neighbors to purchase previously […]
4 Ways to Get Your Brand Out There
Today’s post comes courtesy of AJ Wilcox. AJ is a passionate marketer, blogger and all around lover of display advertising. Enjoy! As a marketing director, I’ve had lots of experience with custom signage and displays, and I wanted to share my experiences to help other businesses looking to get the most from their public displays. […]