Founded in 1977, Vintage Oak is a great place for Salt Lake City residents to find quality traditional, mission-style and rustic wood furniture, along with a great selection of leather sofas, love seats, sectionals and chairs. And the best part? Much of the inventory at Vintage Oak is crafted locally in Utah. President and […]
Marketing
Increase Holiday Sales with Shop Local Campaigns
On November 22nd, after the table has been cleared and the last of the pie has been eaten, families all over the country will sit down with the shopping ads and make a game plan for the biggest shopping event of the year: Black Friday weekend. This is a huge money-making weekend for large companies […]
What Your Signs Say About Your Business
We are a society of judgmental people; we’re quick to form opinions about people, places and experiences within seconds of our first contact. Think about the last time you met someone. You quickly scanned his appearance and drew conclusions based on the way he was dressed, how his hair was cut, his posture, body language […]
The Race to the Bottom of the Pricing Barrel
When thinking about pricing your merchandise or services you might be tempted to look around at your competitors and then price your stuff the lowest. You figure, this way, customers will choose your company and you’ll make tons of money. But is this strategy the best? Breaking it down into the most simple terms, […]
7 Pricing Strategies Every Retailer Should Know
Of all the strategies you’re thinking of for your new business, pricing is the one that can truly make or break your business. Price too high and your competition will get all the business. Price too low and you won’t make enough money. Super-smart business economists have come up with dozens of pricing models […]
How to Rock the Sale Sign
While I’m certainly not an expert shopper, I do know how to shop sales when I see a sale sign. For instance, at my two favorite clothing stores, I know that the new, full-priced merchandise is at the front of the store. The merchandise right behind the new stuff is usually 20% off. The merchandise […]
3 Considerations to Harness the Power of Design
According to Wikipedia: Power is defined as the ability to influence the behavior of others with or without resistance. Design is a road map, complete with specifications, plans, costs and activities, or a strategic approach for someone to achieve a unique expectation.
Amazon’s Same Day Delivery: Why You Shouldn’t Freak Out
An Amazon warehouse is coming to a city near you. In order to fulfill orders the very day they are placed, the company is spending millions to construct fulfillment centers all around the country. In California alone, Amazon will spend $500 million on several new warehouses.