The popularity of the term creativity is at an all-time high. Thanks in part to innovative companies like Apple and Google, creativity is now viewed as a viable conduit to business success. Creativity in product design, creativity in marketing campaigns, and even creativity in customer support are now becoming the focus of countless meetings and strategy planning sessions.
Marketing
What Coca-Cola’s Logo Teaches Us About Branding
Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices […]
Does Your Signage Do More Harm Than Good?
Signage has several purposes. It provides information, gives direction and promotes businesses. When your signage is well-designed, properly installed and in good condition it is an asset to your business. But when those elements aren’t in place, your signage can do more harm than good.
The Best of Signs.com 2012
At Signs.com, 2012 was a huge year. We launched this blog, we created an incredible new website for designing and purchasing custom signage, and we managed to have a lot of fun doing it! In 2012, we posted 255 articles on the Signs.com blog, tweeted 1,340 times on Twitter, gave away 16 mini-billboards during our […]
6 Ways to Promote Your Company’s Charitable Works
A recent Nielsen survey found that many consumers prefer to buy from companies that give back to society. Of those surveyed: 66% say they prefer to buy products and services from companies that have implemented programs to give back to society. 62% prefer to work for those companies. 59% prefer to invest in those companies. […]
Here Come The Holidays: 3 Tips to a Successful Season
The Holidays are Here Walk into any Walmart at 11:59 pm on October 31st and what do you see? Pallets of Christmas products, decorations and other assorted holiday items. Employees hover around like a pack of ravenous wolves waiting for the OK to pounce. The clock strikes midnight and the walkie-talkies light up like […]
Success Stories: Liberty Heights Fresh
Buying Groceries at the Gas Station On the corner of 1300 South and 1100 East in Salt Lake City, you’ll find a quaint building that was once a gas station in the 1920s, but now houses Liberty Heights Fresh. When you buy your groceries at the once-gas station, you won’t be getting the typical gas […]
Are You Ready for Cyber Monday?
Small local businesses have a lot to offer the holiday shopper over Black Friday weekend. You can draw in local customers with your unique, one-of-a-kind merchandise, your stellar customer service, your quality products and the fact that you’re giving so much more to your local community than those big box stores. But what about Cyber […]
