The Impact of Political Signs on Name Recognition and Voter Preferences

The Impact of Political Signs on Name Recognition and Voter Preferences

It’s officially election season. Driving around town you’ll probably see a sign or two, or a whole lot more than one or two, for a political candidate from now until November. It seems that every election year, our yards and neighborhoods become filled with political advertising. For years this has been a popular method to get the word out about a candidate or an issue. But what affect do these signs have on the voters? Do they have much sway at the ballot box? Or are they simply a waste of time, effort, and money? A nuisance in an already noisy and over-saturated advertising world? Read More