Ah . . . customer service. Is there anything that enrages the general consumer population, frustrates executives or keeps account managers up at night more than the topic of customer service? The purpose of this article is not to debate the validity of customer service. In fact, I’ll go on record to say I am […]
Business Lessons
7 Money Saving Tips for Small Businesses
Though all sources seem to reporting an upswing for the economy, some small businesses are still feeling the pinch. Not to worry – here are some cost-cutting tips to help you lower expenses and increase profits. Go Green Remember when you were growing up and your dad was constantly harping on you to turn off […]
Why Join a Chamber of Commerce?
As a new business owner, you might feel a bit overwhelmed with everything that needs to be accomplished during the day. You need to apply for permits, contact vendors, negotiate a lease, hire and train employees, stock shelves, order signage and plan your marketing strategy. The last thing you have time for is a […]
Cash or Credit? How Payment Methods Affect Buyers
Imagine you have two customers, both of whom are looking for the same product. One customer plans to pay for his purchase with a credit card; one with cash. Should your sales pitch vary for different payment methods? The answer is yes.
Professional Image: Three Steps to a Great Store
What differentiates a good store from a so-so store? Three principles: visual appeal, simplicity and ease, and an enjoyable shopping experience. All three of these components depend on one important quality: a professional image. Visual Appeal A great store is able to showcase its merchandise in a cohesive way. All of the fixtures call […]
Attending a Trade Show: How to Walk the Show
Attending a trade show is a lot of work – you’ll be walking for miles, talking to dozens of people and gathering tons of information. It can be overload… but it can also be fun if you know what to expect before you get there. In our article this morning, Attending a Trade Show: […]
Attending a Trade Show: Planning Ahead
This is part 1 of a 2 part series on how to effectively attend a trade show. Attending a trade show is expensive. By the time you add up airfare, rental car, hotel, food and registration fees, you’ve dropped a chunk of money on an activity that doesn’t even generate new customers for your […]
Increase Your Trade Show ROI
Yesterday’s article discussed how to design an effective trade show booth. Today, let’s focus on activities to make the booth pay off. In addition to great booth design and eye-catching signage, there are other things you can do to create buzz around your booth, but you’ll need to start planning months in advance. To […]