Emory University reports that only about 4 percent of Americans suffer from full-blown claustrophobia. These people can experience panic attacks in close spaces such as elevators. I don’t consider myself to be one of the 4 percent of claustrophobic Americans, but an experience earlier this week made me think about personal space and crowding. […]
Though all sources seem to reporting an upswing for the economy, some small businesses are still feeling the pinch. Not to worry – here are some cost-cutting tips to help you lower expenses and increase profits. Go Green Remember when you were growing up and your dad was constantly harping on you to turn off […]
Happy National Grilled Cheese Day! At Signs.com, we have special love in our hearts for grilled cheese goodness. Those tasty sandwiches evoke memories of childhood rainy-day lunches with grilled cheese and a bowl of tomato soup, and college days when all we could afford was the neon-orange “processed cheese product” slices on day-old bread. […]
As a new business owner, you might feel a bit overwhelmed with everything that needs to be accomplished during the day. You need to apply for permits, contact vendors, negotiate a lease, hire and train employees, stock shelves, order signage and plan your marketing strategy. The last thing you have time for is a […]
Imagine you have two customers, both of whom are looking for the same product. One customer plans to pay for his purchase with a credit card; one with cash. Should your sales pitch vary for different payment methods? The answer is yes.
What differentiates a good store from a so-so store? Three principles: visual appeal, simplicity and ease, and an enjoyable shopping experience. All three of these components depend on one important quality: a professional image. Visual Appeal A great store is able to showcase its merchandise in a cohesive way. All of the fixtures call […]
According to the American Speech-Language-Hearing Association, approximately 28 million Americans suffer from a hearing impairment. This number has doubled during the last 30 years – partially due to an aging population, and partially due to the invention of the Walkman. OK, I made that last part up. But I’m here to tell you: lots […]
Yesterday we posted about the Yale study that wasn’t. See my post on that issue here. The fact that the fictitious study is repeatedly quoted is proof that information that goes viral gets more traction every day. Even though the study is bogus, the words that are cited are, admittedly, powerful. Here’s the list […]