Signs of Life: The Fifth Function of Signage

Signs of Life: The Fifth Element of Signage

Marketing gurus, designers and sign makers will tell you that signs have four basic functions:

1) Provide information
2) Give directions
3) Identify services and facilities
4) State safety and regulatory rules

At, we’re constantly aware of these four functions of signage, and we try to help our customers determine which of the functions they need for their signs. But we also know that, for some signs, there is another function:

5) Document our lives.

In this new blog series, “The Signs of Life,” we’ll bring you the stories of everyday people who use signs to document the events that make up their lives. Today you’ll see the sign that welcomes a new baby home for the first time. In coming weeks, we’ll bring you the story of a high school teacher and coach who has created a special community in his classroom using signs. And we’ll introduce you to Sam, who just celebrated his third birthday in a very big way.

How do you use signs to document your life’s events? We want to know! Send us an email at and maybe we’ll feature your Signs of Life on our blog soon!

Nelson James

Nelson James is the chief operating officer of and is responsible for the day-to-day operations of the company. Prior to joining the team, Nelson was the president and co-founder of For over 6 years he helped to grow the company from 2 to over 85 employees. Nelson managed many large accounts during his tenure at, including In early 2011, Nelson was recruited to Lendio Inc., where he was VP of marketing and was responsible for the creation and management of a marketing team as well as the strategy, tactics and programs to create interest and demand for Lendio’s products and services. Prior to his work experience, Nelson graduated Cum Laude from Brigham Young University in marketing and advertising from the communications department. Nelson lives in Lehi, Utah with his wife and three children. He currently holds leadership positions in scouting and volunteers in his church and community.