Have you ever wondered if your new billboard or car wrap is actually helping you accomplish your business goals? If you answered yes, then you are not alone. Every time I sit down and consult with small or medium businesses, one of their biggest concerns is whether or not they are getting a return on […]
We know that signs serve many purposes: they provide direction, identify locations and announce events. It’s easy to think that signage serves these purposes just for businesses or municipalities, but that’s not always the case. Sometimes signage celebrates the milestones in our lives. Today’s story is about Sam, who just turned three.
From the first day that I started working on Signs.com, I began to notice a strange change within me. One day I went to lunch at Subway. I opened the front door and immediately noticed their window decals, not as a simple advertisement to me and every other $5 footlong connoisseur, but as a product. […]
The popularity of the term creativity is at an all-time high. Thanks in part to innovative companies like Apple and Google, creativity is now viewed as a viable conduit to business success. Creativity in product design, creativity in marketing campaigns, and even creativity in customer support are now becoming the focus of countless meetings and strategy planning sessions.
Starting a business is hard. Starting a business in a poverty-stricken country is harder. At Signs.com, we are blessed to be located in a country that fosters startup ambitions, but for some entrepreneurs in the African country of Kenya, just selling enough product to put food on their family’s tables is a daily struggle. Today, we are happy […]
Starting a business is exhilarating. You’re super excited about your new idea and you want to yell it from the rooftops. Since this isn’t Fiddler on the Roof and your friends aren’t hanging around outside waiting for your echoing proclamation, you decide to use your cell phone and call everyone instead. And the feedback? Is […]
You know that what happens in Vegas, stays in Vegas (unless the paparazzi is watching). And you know that you’ve made it to Vegas when you see the iconic sign. But do you know these surprising facts about the “Welcome to Fabulous Las Vegas” sign?
Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices […]