Anyone who has ever run a quick-service or full-service restaurant knows just how big of a factor food costs are to their ultimate success. While the industry, especially quick-service restaurants, presents unique challenges for staffing, most owners would say that controlling food costs is one of the most important keys to running a profitable restaurant. […]
Signage 101 – Vinyl Banners Video
We continue our “Signage 101” series today with our first video installment about custom vinyl banners. The video talks about our banner material, installation, maintenance and care, and more in order to keep help keep your banner in great condition.
Store Layout and Customer Flow – Does It Matter for SMBs?
In order for a business to be successful and earn revenue, it must know its customers. Two things that go hand-in-hand in helping a store do that are implementing the correct store layout and understanding customer flow.
Grommets and Your Signs – Signage 101
Working in signage everyday we fully understand just how many sign types and materials, options and usages of signs there are. As such, we’re going to start sharing some of this sign knowledge in a series called “Signage 101”. We’ll tackle signage related topics and help you understand it completely so you’re better prepared to […]
How Restaurant Ambiance Affects The Bottom Line
There are many factors that impact whether or not a restaurant is profitable. These include everything from the demand of the cuisine offered in the local area, food and other variable costs, marketing efforts, management and much more. While these are all obvious factors, one that is often overlooked in its importance as a contributing […]
Overcoming the Post-Holiday Retail Slump
The Christmas shopping season — the busiest time of the year for retailers — is over, and while most people enjoy the calm after the holiday storm, retail businesses can’t afford to.
The Impact of Signage in a Manufacturing Setting
You’ve probably heard that most people are visual learners rather than by some other method, such as verbal learning. According to some research, people acquire 75% of their knowledge visually. Undoubtedly this is one good explanation of why we see signs everywhere we go.
Marketing Tips to Improve Retail Sales During the Holiday Season
It’s that time of year again! Time to ramp up your marketing to improve your holiday sales. I know what you’re thinking, but don’t sigh with angst yet. As a small to mid-sized business, you may be thinking that time and money stand in your way of implementing new and effective marketing tactics. You have […]