It’s National Grilled Cheese Day

 

Grilled Cheese

Happy National Grilled Cheese Day! At Signs.com, we have special love in our hearts for grilled cheese goodness. Those tasty sandwiches evoke memories of childhood rainy-day lunches with grilled cheese and a bowl of tomato soup, and college days when all we could afford was the neon-orange “processed cheese product” slices on day-old bread. If we could offer you signage made with grilled bread and melted cheese, we would. But that would be kind of messy, so instead, we’re offering two things: a marketing tip and our favorite grilled cheese recipe so you can munch while you learn.

The World’s Best Grilled Cheese Sandwich (according to Catherine)

  1. Two slices of whole wheat bread (to make it healthy)
  2. Softened butter
  3. Sliced gouda or havarti cheese
  4. Fresh basil, finely chopped
  5. Slices of ripe tomato

Butter one side of each slice of bread. Place one slice, buttered side down in a heated skillet (not too hot!). Place slices of cheese on top, followed by tomato slices, basil and another layer of cheese. Top with the other slice of bread (butter side up). Let everything slowly grill and melt until toasty, then flip the sandwich and grill the other side. Yum…

Now for the marketing tip:

If you’re a restaurant with grilled cheese on the menu, you should be promoting today’s holiday. Hang a banner or place a yard sign in front of your store to alert passing customers about National Grilled Cheese Day. Send out Tweets about your celebration, put a posting on Facebook and other social media sites. Send out a press release.

And here’s the big secret . . . there are countless crazy national holidays to fit any business. Here are some more crazy holidays in April (we didn’t make these up!):

For Every Business:

  • April 19th Get to Know Your Customers Day
  • April 25th Administrative Professionals Day (Secretary’s Day)
  • April 25th National Red Hat Society Day

For Restaurants:

  • April 13th National Peach Cobbler Day
  • April 14th National Pecan Day
  • April 15th National Glazed Spiral Ham Day
  • April 16th National Eggs Benedict Day
  • April 17th National Cheeseball Day
  • April 19th National Garlic Day
  • April 23rd International Macaroni Day
  • April 23rd National Zucchini Bread Day
  • April 24th Pig in a Blanket Day
  • April 27th National Prime Rib Day
  • April 29th National Shrimp Scampi Day

For bookstores:

  • April 12th Drop Everything and Read Day
  • April 12th Support Teen Literature Day
  • April 14th Dictionary Day
  • April 27th National Haiku Poetry Day
  • April 23rd Talk Like Shakespeare Day
  • April 23rd World Book & Copyright Day
  • April 26th Poem in Your Pocket Day

For Clothing Retailers:

  • April 12 Walk on Your Wild Side Day
  • April 17th Nothing Like a Dame Day
  • April 18th National Wear Your Pajamas to Work Day April 20th Husband Appreciation Day

For Pet Stores:

  • April 17th Bat Appreciation Day
  • April 18th Pet Owners Independence Day
  • April 21st Bulldogs are Beautiful Day
  • April 25th International Guide Dogs Day
  • April 26th National Kids and Pets Day
  • April 27th National Hairball Awareness Day
  • April 28th World Veterinary Day
  • April 29th National Pet Parent’s Day

For Candy Stores:

  • April 12th Licorice Day
  • April 21st National Chocolate-covered Cashews Day
  • April 22nd National Jelly Bean Day

For Stores with Children’s Products (clothing, toys, educational):

  • April 13th Scrabble Day
  • April 18th International Jugglers Day
  • April 22nd Earth Day
  • April 24th National Teach Your Children to Save Day
  • April 28th Eeyore’s Birthday

For Sporting Goods Stores:

  • April 20th Husband Appreciation Day
  • April 27th Babe Ruth Day

For Movie Theaters:

  • April 23rd Movie Theatre Day

For Music Stores:

  • April 21st Record Store Day

For Beauty Salons and Spas:

  • April 17th National Stress Awareness Day
  • April 25th Hairstylists Appreciation Day
  • April 28th World Tai Chi Day
  • April 29th National Dance Day
  • April 30th Hairstyle Appreciation Day

For Plumbers:

  • April 25th Hug a Plumber Day

Nelson James

Nelson James is the chief operating officer of Signs.com and is responsible for the day-to-day operations of the company. Prior to joining the Signs.com team, Nelson was the president and co-founder of SEO.com. For over 6 years he helped to grow the company from 2 to over 85 employees. Nelson managed many large accounts during his tenure at SEO.com, including Dell.com. In early 2011, Nelson was recruited to Lendio Inc., where he was VP of marketing and was responsible for the creation and management of a marketing team as well as the strategy, tactics and programs to create interest and demand for Lendio’s products and services. Prior to his work experience, Nelson graduated Cum Laude from Brigham Young University in marketing and advertising from the communications department. Nelson lives in Lehi, Utah with his wife and three children. He currently holds leadership positions in scouting and volunteers in his church and community.