Essential Holiday Signage For Your Retail Store

holiday signs retail stores

The season is upon us and more holiday spending means more opportunities to bring business to your local store! In the competitive realm of retail, it’s important to master the art of visual appeal. And what better way to attract customers than to display the goods you have to offer with custom holiday signage, featuring the unique specials of THIS season! With these retail display tips for your store, you’ll have them coming back all year.

One of the greatest ways to turn passer-bys into long-term customers is to first, provide a

christmas sale window decal
Image courtesy of www.mitchellstores.com

striking visual attraction. While there is a lot of eye-catching competition during the Christmas and holiday season, it’s important to make your store pop with holiday signs that will deliver your most important message to the client. Here are some tips to visually promote your store.

 

Decorative Decals

Consider implementing a unique holiday window decal with a custom design and logo. Communicate the specific message that you want to deliver to customers with a fun and friendly decal. Window decals are made to be applied and removed with ease and are perfect for displaying that limited-time promotion or seasonal special to turn window shoppers into purchasing shoppers.

Promos Promos Promos!

During this season, you’re well aware that yours isn’t the only business aiming to capitalize on busy holiday shopping. Every store is featuring offers to beat the competition and maximize profit. Your sign will need to stand out above all the hustle and bustle. Bring in foot traffic with custom display signs that feature your special promotion. Some rewarding promos to offer are:

 

Early Bird Specials

retail window decal for holidays
Image courtesy of www.thebwd.com.

After the initial holiday spending surge is over, set a date for an early special for those who might have missed out or are still wanting more. Your sign should emphasize the limited hours of the special, creating a sense of urgency and helping offset less busy morning hours that most retailers experience.

 

Last Minute Deals

Specials like these will help you reach out to your less pro-active customers looking to wrap up their final holiday shopping. Your sign could feature a clock image to stress the urgency. While stressful for some, last minute shopping is normal for many and they will be grateful for your promotion.

 

Two for One

Anyone appreciates getting the biggest bang for their buck, especially when buying gifts for multiple people. Feature an item that is trendy and suitable to a wide audience and put it on a sign! Items like these will, at the least, make great stocking stuffers and your customers will be happy to check a few things off of their holiday shopping list.

 

Think Unique

Whether you’re promoting your store with window decals, stand-up, or mounted signs, the content should be just as capturing as the visual aspects. Think about about what you can display on a sign for your customers that shows you are attentive to their shopping needs. Think about what special services you can provide that are unique to your store and that you want to be seen. Here are are some ideas for special retail store signs during the holidays.

Gift Wrapping

Dedicate a special day to provide a gift wrapping service that will ease the

gift wrapping
Image courtesy of http://www.recapo.com/

busy shopping experience for your customers. Use appropriate imagery and be sure to face your sign out to the front of the store (also called “inside glass” when discussing clear window decals) or even stand it up on the street. Customers will appreciate the helpful gesture and will likely be drawn in by this little perk alone.

Special Hours

At this time of year, many retail store hours are adjusted. Whether you will be open for business over the holidays or closing shop, your loyal customers want to be informed of your hours so that they can plan their shopping accordingly.

Special Appearances

Apart from your awesome deals and promotions this season, what other offers do you have that will attract shoppers? Special events, such as photos with Santa, or other holiday figures, will attract the whole family. Children will be entertained and parents will be more free to shop. Turn shopping at your store into a family outing for everyone to enjoy.

Holiday signs are a great way to display what your store has to offer this season and to promote your special message. Ease the shopping experience for your customers by making your deals, hours, and special events visible and simple through retail store signs. Get an edge on your competition by designing custom signs that display what ONLY YOU have to offer and bring in the holiday cheer!

Dustin Heap

Before Signs.com, Dustin had several jobs after graduating from Wilfrid Laurier University in Ontario, Canada. These included positions in two different SEO agencies and Everyday Health, a leading online health brand. He’s worked with both big and small businesses and lived in New York City, Toronto, and Salt Lake City. He currently does the marketing for Signs.com and has experience in a variety of areas under the digital marketing umbrella. Outside of work he loves spending time with his family, sports, books, wood fired-pizza, grilling and smoking meat, and the geopolitics of the Middle East.