Pull up a seat for the Signs.com Happy Hour

Signs.com Happy Hour

Is there anything more American than the “Happy Hour”? Some believe the origins date back to the military. According to Wikipedia, it was a scheduled time during the day when sailors in the Navy could relax and take in some form of entertainment.

Here at Signs.com, we have decided to take the concept of the happy hour a step further. We aren’t just discounting signs, or offering 2 for 1 coupons. We are giving away signs for FREE. That’s right. For one hour, it’s first come, first serve. It may be a banner, it may be a window decal, it might be something we don’t even normally sell on our site! (more…)

Best Small Business Blogs For Owners and Entrepreneurs

The Best Small Business Blogs

Working with small businesses on a daily basis, and being one ourselves, we spend a lot of time on small business blogs. In light of this we wanted to highlight what we believe are the best small business blogs on the web. Check out the blogs below, in no particular order, and read them regularly to get all the information you might need as an entrepreneur or small business owner looking for resources to grow your business. (more…)

5 Resources to Spark Creativity

5 Resources to Spark Creativity

The popularity of the term creativity is at an all-time high. Thanks in part to innovative companies like Apple and Google, creativity is now viewed as a viable conduit to business success. Creativity in product design, creativity in marketing campaigns, and even creativity in customer support are now becoming the focus of countless meetings and strategy planning sessions. (more…)

The New Rules of Sales Relationships

Today’s guest post comes from Brad Manuel, founder of nothing knew, a sales consulting firm focused on communication and equipping others with practical principles that will contribute to their success.

Sales Relationships

“39% of B2B buyers select a vendor according to the skills of the salesperson rather than price, quality, or service features.” – Harvard Business Review 2012

Let’s Do Lunch

In many industries, the common practice of taking current and potential clients to lunch 3 times per week is obsolete. And while I love a free meal or a free round of golf, I was never too keen on spending money to meet a quota. Those client “entertainments”, however did serve a very important function: building customer connections. (more…)

10 Trends for 2013

10 Trends for 2013

If you are like me, you are probably wondering what happened to 2012. The year flew by…even though there were times during endless political bickering, strange natural events, and Notre Dame’s return to national football prominence that it felt like it would never end! Either way, 2012 has been a year of ups and downs. In the business world, we have seen economic ebbs and flows that would have made Noah sick. But the question now is what to expect in 2013 (this whole falling off the fiscal cliff thing aside).

To answer this question, we scoured the best business websites, blogs and publications to bring you the Signs.com 10 Trends for 2013. (more…)

6 Ways to Promote Your Company’s Charitable Works

Charitable Works

A recent Nielsen survey found that many consumers prefer to buy from companies that give back to society. Of those surveyed:

  • 66% say they prefer to buy products and services from companies that have implemented programs to give back to society.
  • 62% prefer to work for those companies.
  • 59% prefer to invest in those companies.
  • 46% say they are willing to pay more money for products or services offered by those companies.

Clearly, giving back to the community means benefits for both charities and the businesses that support them. Cause marketing (promoting charitable works as a selling point) can work well for companies. But it’s important that this kind of marketing doesn’t come across as self-serving. Here are 6 ways to promote your company’s charitable works without looking like a self-serving jerk. (more…)

Why I “Like” Your Facebook Page…& Why I Don’t

 

Retail Insights with Harper Grey

I’m not one of those people who has to “check in” on my Facebook page whenever I go out with friends. I don’t update my status to tell people what I ate for breakfast, if I have a headache, or if I’m excited about the latest TV show. I don’t post an Instagram of my dinner when I go to a restaurant. But I do use Facebook to keep up with friends and relatives. And I have “Liked” some companies, musical artists and organizations.

I see signs in stores and restaurants all the time, asking me to “Like” their Facebook pages. And most of the time I don’t do it. But every once in awhile, I’ll whip out my phone and “Like” a company on the spot. What compels me to action on these occasions? I’ve come up with a few reasons. (more…)

4 Hints from BlogWorld to Get Your Company Blog Read

 

BlogWorld 2012

During the twelve sessions I attended at BlogWorld in New York City last week, I learned a lot about the art of blogging. Blogs take many forms: some people use them as a sort of personal diary; others as a way to post stories for friends and family to read. Some blogs exist to impart information about a host of topics including cooking, gardening, parenting, sailing, reading, martial arts . . . really any topic that exists. Other blogs are created by companies as part of the company website.

(more…)