Color Guide: The Colors Associated With Emotions & Holidays

In the visual arts space, we have primary colors and secondary colors (and then several hues and shades of each of those colors). But colors go beyond widely taught color theory classifications. Each color has its own meaning. Each represents certain emotions, values, and/or occasions. Certain colors also are powerful marketing tools for retailers because […]

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Small Business Tips: What We’ve Learned About Customer Service

Let’s be honest. No one really wants to have to call any sort of customer service representative. It’s always at the very bottom of my to-do list because, well, it’s usually not an enjoyable experience. We all remember what happened when a bad Comcast customer service call went viral… However, good customer service creates loyalty, […]

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Small Business Success Story – Bartram’s Garden

Today’s small business success story is the 45-acre “Bartram’s Garden”, a National Historic Landmark started by the John Bartram Association alongside Philadelphia Parks and Recreation. The park was created to preserve the work of John Bartram, one of America’s first botanists. In the early 1700’s, Bartram gathered the largest collection of North american plants in […]