Marty McGhie’s book, “Business + Management: For Digital Print Providers and Sign Shops” is a comprehensive business book focused specifically on the sign industry. But business owners from every industry can benefit from Mr. McGhie’s business acumen.
The book offers advice and insight about every single aspect of running a business. Topics include hiring management and staff, choosing software, attending tradeshows, growth, bills and collection, marketing and production, just to name a few. But the book, published in 2012, was certainly influenced by the country-wide recession; many sections deal specifically with ways to cut costs, stay lean and manage a business during tough times. Today we’ll explore some of Mr. McGhie’s tips for staying afloat during a downturn in the economy.