3 Reasons Your Company Should Be Blogging



This morning, I’m headed off to New York for the 2012 Blog World conference. Blog World gathers thousands of bloggers together twice a year to meet, share ideas and learn more ways to interact with our readers. Hopefully while I’m there I’ll pick up some new tips, gain new knowledge and learn a thing or two about how to make our blog even better.

Does your company have a blog? There are many great reasons why you should start blogging, but while I’m sitting here at the airport, I’ll share my favorite three with you:

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4 Lessons of Signs and Dating

It’s with great pleasure that we bring you today’s post by our good friend and occasional guest author Emery Scott. Emery is a self proclaimed marketer, social media wiz and serial dater. Enjoy!

Signs and Dating

How much easier would dating be if we each had signs that proclaimed our intentions? “Yes, I’m interested. Ask me out.” “Sorry, I’m taken.” “I’m keeping my options open for right now so maybe you shouldn’t expend too much effort on the possibility of an ‘us’.”

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Logo Series: McDonald’s Golden Arches

This article is the first in a series discussing specific company logos, their designs and histories. The definition of the word logo is, “a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” (1) The best logos, used consistently, provide a strong corporate identity of the businesses they represent. Eventually, a company’s logo becomes a complex symbol that represents associated meanings and values apart from the actual company and its product. A logo can induce emotional reactions, memories and even moral judgements.

McDonald's Golden ArchesThe McDonald’s Golden Arches logo is one of the most recognizable in the world and has been for decades. A study in 1985 asked three and four-year-olds to identify logos. The McDonald’s logo was the most recognized with 17 out of 20 preschoolers able to identify the golden arches as McDonald’s (2). Because of the global reach of the company, the McDonald’s logo has come to signify more than just a hamburger restaurant. Today it symbolizes capitalism and American culture.

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3 Ways to Grow Your Business Through Relationships


Growing Your Business Through Relationships

As you know, this week’s theme is celebrating Small Business Week and today’s post continues the topic by focusing on how your small business can achieve growth by developing specific types of relationships. Whether defined by more sales, more market share or further expansion, growth is different for every company. The issue becomes the “how” behind the growth. Many times small businesses only focus on what they can do internally to drive sales. For example, they hire more sales reps, place more local ads or send out more direct mail campaigns. In and of themselves, these are all great ways to grow revenues, but they come at a cost and they are not always a guarantee of success.

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3 Inexpensive Marketing Ideas For Your Community


National Association of Business Economics Survey

Good news! The National Association for Business Economics conducted a survey in April and found that 80 percent of the business owners that responded reported increased sales. Two-thirds felt optimistic that the GDP would increase over the next fiscal quarter.

With any luck, growth will continue and you’ll see a steady rise and recovery during the remainder of 2012. In the meantime, it’s a good idea to be careful with your budget this spring. Marketing is still as important as ever, but it’s prudent to save as much money as you can during this period of recovery. Here are some ideas that you can implement in your own community to help you increase sales without breaking the bank.

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