Harper Grey: The Consumer Side of Signs

  Many of the signs in any community are generated by businesses or organizations. Signs that identify stores, custom sale banners, signs advertising 5k runs for charities, vinyl banners for the local health department… most are created and displayed for some kind of official use. But regular people use signage, too. Sometimes to great effect… sometimes not […]

Is Your Sign Vintage or Just Old? 5 Ways to Tell

  Oooh I just love vintage stuff. Maybe I’m just a sucker for nostalgia, but I love everything about vintage (real or just copycat). Shows like Mad Men have many of us wishing for the “good old days.” Not that they were really that great. I mean really, do we want to go back to […]

Harper Grey: The Signs.com Test Drive

  Since Signs.com announced the release of the new website this week, they asked me to look it over and review it from a consumer’s perspective. This worried my husband, who had heard stories about my first few jobs in clothing stores where I spent more than my paycheck on the merchandise. But I figured, […]

Harper Grey: What You’re Doing Right!

  Often when I sit down to write this column, I find myself thinking of all the things store owners and their employees are doing wrong. My job is to give you an idea of what your customers are thinking and feeling as they shop in your store and help you fix what’s wrong. The […]

Harper Grey: How to Be a Zombie for a Day

  I love Halloween. Besides the fact that it’s a holiday in which bowls of candy are placed on tables around the house (and you can go over to the neighbors and ask for even more!), you get to become someone else for the day. On Halloween I can be a ninja, a princess, a […]

Why I “Like” Your Facebook Page…& Why I Don’t

  I’m not one of those people who has to “check in” on my Facebook page whenever I go out with friends. I don’t update my status to tell people what I ate for breakfast, if I have a headache, or if I’m excited about the latest TV show. I don’t post an Instagram of […]

Harper Grey: When The Wait Is Worth It

  Some people don’t mind waiting. They stand patiently in long lines, sit in the doctor’s office waiting room for hours, wait in the lobby of restaurants to get a table. All without complaint. They must be meditating or employing some kind of zen technique that keeps them cool and calm. Other people . . […]

Promotional Emails: A Lesson in Emotional Turmoil

  When I took my daughter back-to-school shopping this fall, it seemed like every retailer had a “Preferred Customer” program. I was encouraged to sign up for the free programs and assured that they afforded me special discounts several times a year. So I willingly gave three different companies my personal information, including my email […]