Celebration of National Senses Day is this Sunday, June 24th. This is a day to fully exercise all five of your senses: smell, taste, touch, sight and hearing. And as a business owner, you might want to explore your shop from a customer’s point of view.
Studies have shown that smell impacts your customers greatly. Bad smells rank high on the list of most irritating factors in a store. And good smells can influence your customers to stick around longer, buy more and walk away with a positive feeling about your business.