The Benefits of Signage [Infographic]

by Daniel R, March 27th

Signage is simply the best, most effective form of advertising for your marketing dollar. Here are a few more statistics about the benefits of signs.

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Signage is so ingrained in our collective minds that most of the time we go about our daily activities without even knowing they are there. They direct us, remind us and sometimes even inspire us to make decisions each day. For local small businesses, they are a priceless way to establish an identity and gain new customers.

Signs attract new customers and alert them that you exist. Recent surveys found that many customers would have never found a business unless they had seen its sign.

Signs help your business be more profitable. Installing a new sign, banner or yard sign, can increase business as much as nearly 16 percent. It’s a fast, easy way to plump up your bottom line without spending a bunch of money.

Small business signs are a vital part of the community. Many new people move into your neighborhood every year—your sign encourages them to drop by your business. Over 85 percent of your customers are neighbors—they live or work within 5 miles of your business. Your customers drive past your business daily; your signage keeps you top-of-mind. Studies show that consumers are more likely to remember your business from your signage than they are from television or radio ads.

Your signage draws people in on impulse. One survey showed that up to 45 percent of people reported stopping at a business on impulse last year. You’re already making money from customers who have planned to shop at your store—why not entice a few in on impulse? You’ll gain a new customer and they’ll gain a great new place to shop.