Signage 101: Direct Printing versus Vinyl Overlay

Today’s Signage 101 post will discuss the pros and cons of direct printing versus vinyl overlays for rigid signs. Common rigid signs include aluminum signs, plastic signs, and acrylic signs. We’ll compare each method to help you decide which is best for you. As a rule of thumb, vinyl overlay works best as temporary signage. Direct printing […]

Homie Billboard Brand Awareness

Homie: Effective Brand Building Through Billboard Advertising

Billboards. Everyone has seen them. From highways to downtowns, to the middle-of-nowhere ghost town that you’ve inadvertently stopped for gas at, there are billboards. Some might call them eyesores but, to businesses and advertisers they’re beacons for brand awareness. At least, that’s what they’re designed for; but do they actually work? With 25% of overall […]

WITH DIFFERENT PHOTO FINISHES AVAILABLE, WHAT IS YOUR BEST OPTION?

Maybe you’re thinking, “What’s the big deal? Matte or glossy, right?” Well, there’s a little more to it than that. Let’s break it down a bit with four photograph print finishing options that will get you the best result for your particular project. Matte A Matte finish is smooth, won’t show fingerprints and has is […]