Color Guide: The Colors Associated With Emotions & Holidays

In the visual arts space, we have primary colors and secondary colors (and then several hues and shades of each of those colors). But colors go beyond widely taught color theory classifications. Each color has its own meaning. Each represents certain emotions, values, and/or occasions. Certain colors also are powerful marketing tools for retailers because […]

The Signs of Christmas

There was once a time when I would go shopping during the holidays and just… shop. I’d enjoy the music, the lights, the festive atmosphere. And then I was hired at Signs.com. To write about… signage. A lot. So now everywhere I go, I see signage. Turns out, those darn signs are everywhere. And you […]