Posts Tagged Best Practices
Does Your Signage Do More Harm Than Good?
Signage has several purposes. It provides information, gives direction and promotes businesses. When your signage is well-designed, properly installed and in good condition it is an asset to your business. But when those elements aren’t in place, your signage can do more harm than good. continue reading…
The New Rules of Sales Relationships
Today’s guest post comes from Brad Manuel, founder of nothing knew, a sales consulting firm focused on communication and equipping others with practical principles that will contribute to their success.
“39% of B2B buyers select a vendor according to the skills of the salesperson rather than price, quality, or service features.” – Harvard Business Review 2012
Let’s Do Lunch
In many industries, the common practice of taking current and potential clients to lunch 3 times per week is obsolete. And while I love a free meal or a free round of golf, I was never too keen on spending money to meet a quota. Those client “entertainments”, however did serve a very important function: building customer connections. continue reading…
The Best of Signs.com 2012
At Signs.com, 2012 was a huge year. We launched this blog, we created an incredible new website for designing and purchasing custom signage, and we managed to have a lot of fun doing it! In 2012, we posted 255 articles on the Signs.com blog, tweeted 1,340 times on Twitter, gave away 16 mini-billboards during our Facebook Sign Quest Contest, and created 1 sweet video on how to install perforated vehicle window decals. But today, we wanted to recap some of our most popular stories and articles from last year. So, we hope you enjoy our best of Signs.com 2012.
Tiny Java and the Challenges of Entrepreneurship
This week the articles on the Signs.com blog have been all about home-based entrepreneurship. Brad Manuel’s guest article on Monday told us about Nothing Knew, the business he started from his home in order to keep track of his three busy teenagers. On Tuesday, our copywriter Catherine interviewed the owner of Pear Tree Preschool. Libby Monson’s in-home business allows her to spend the day with her four-year-old and be finished with work in time to care for her two school-aged boys. On Wednesday, Catherine shared seven of the traits she’s seen time and again while interviewing successful small business owners. continue reading…
Stay at Home Dads: The New Business Model
Today’s post is brought to you courtesy of Brad Manuel. Brad is a consultant, serial entrepreneur and sports fanatic, who in 2008 decided to take the “road less traveled” and become a stay at home dad.
According to the US census bureau, the number of men who have left the workforce entirely to raise children has more than doubled, to 176,000. If you expand that search to include men who maintain freelance or have part-time jobs, but still serve as the primary caretaker of children under 15 while their wife works, the number is around 626,000. I’m one of those men and, while it’s tough to navigate sometimes, it’s one of the most rewarding things I’ve ever done! Check out this New York Times article, titled “Just Wait Until Your Mother Gets Home“. continue reading…
How to Avoid Mutiny This Holiday Weekend
Ever heard of the Mutiny on the Bounty? Sailors on the HS Bounty were tired of swabbing the decks and working long hours on a boring ship. So they mutinied, burned the ship and set up housekeeping in nearby Tahiti.
We’re not talking here about mutiny on the high seas— we’re talking about mutinous store employees. And the stakes are much higher. Black Friday weekend is a billion dollar business for the retail industry; store owners eagerly await the hordes of shoppers and large sales numbers that will bring the year’s profits higher. But while owners love these four biggest shopping days of the year, employees dread Black Friday weekend. continue reading…
Success Stories: Liberty Heights Fresh
Buying Groceries at the Gas Station
On the corner of 1300 South and 1100 East in Salt Lake City, you’ll find a quaint building that was once a gas station in the 1920s, but now houses Liberty Heights Fresh. When you buy your groceries at the once-gas station, you won’t be getting the typical gas station fare of fat, sugar and salt. Instead, you’ll find fresh local produce, locally-made honey, jam, pasta, breads and cheeses and tons of great imported food. I spoke to the owner and CEO (Chief Eating Officer), Steven Rosenberg, who shared with me his passion for good food and told me about the importance of buying local. continue reading…
Success Stories: Sweet Cake Bake Shop
Best. Cupcake. Ever. I just returned from a wonderful meeting with Allison Regan, owner of Sweet Cake Bake Shop and I’ve polished off the gluten-free German chocolate cake cupcake I brought home. To be honest, I don’t really know much about baking. I do know that cupcakes normally contain wheat flour, and that the heavenly cupcake I just enjoyed didn’t have a lick of wheat in it. But do I care? Let me just say it again: Best. Cupcake. Ever. continue reading…
Buy Local: Five Marketing Strategies
“Buy Local” may have once been a notion for trendsetters, but now it’s common practice for many consumers. Last holiday season saw huge growth in sales for independent retailers. Last year’s overall retail holiday sales were 4.1% higher than in 2010. But independent retailers saw a 6.7% increase.
Now Firing: 4 Tips to a Smooth Separation
Today’s post was written by Monnica Manuel. Monnica is a business blogger, corporate trainer and sales consultant with a passion for helping businesses and organizations achieve success in their daily operations.
If you’ve ever had to handle a “separation” for an organization, or had to be the one to make the decision to separate from someone, then you know that it can be an unpleasant experience and is not to be taken lightly. Even if you haven’t been there before, in a professional setting, you may have experienced it on a personal level. The reality is that this can actually be a healthy process despite it’s discomfort if it’s done at the right time and for the right reasons. continue reading…
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