The Ultimate Marketing Guide For Real Estate Agents
by Greg, March 28th
Knowing how to attract new clients is critical to the success of your real estate business. Many real estate agents, especially greenies, get into the business and don’t really know how to generate new business for themselves. This can be extremely frustrating and can lead to an early exit from an industry that typically provides comfortable livings to many individuals and families.
Since marketing yourself is a crucial piece of the puzzle, we decided to put together “The Ultimate Marketing Guide for Real Estate Agents” to help them learn what they need to do to find new customers and build a steady stream of income.
In this guide, we will address eight marketing tactics that you can deploy today. We will be adding to this guide over time, so make sure to bookmark it and return to it frequently. Let’s jump in.Continue reading...
5 Mistakes That Ruin Your Reputation Every Spring
by Catherine R, March 27th
Ahhh… spring. When it finally arrives, everything and everybody springs into action (bad pun intended). Tulips and daffodils start poking their little stems up through the soil, kids rediscover their bicycles and chase each other through the neighborhood, parents don gardening gloves and start cleaning up their yards. What kinds of things do you do for your business when the weather warms ups? If the answer is, “it’s business as usual,” you might be making 5 mistakes that ruin your reputation.Continue reading...
Stop Wasting Your Marketing Budget! Implement Call Tracking To Improve Your ROI
by Greg, March 26th
Have you ever wondered if your new billboard or car wrap is actually helping you accomplish your business goals? If you answered yes, then you are not alone. Every time I sit down and consult with small or medium businesses, one of their biggest concerns is whether or not they are getting a return on their current advertising and marketing campaigns. Little do they know, but tracking the effectiveness of their offline advertising efforts is quite simple with call tracking.Continue reading...
Signs of Life: Sam’s Birthday
by Catherine R, March 25th
We know that signs serve many purposes: they provide direction, identify locations and announce events. It’s easy to think that signage serves these purposes just for businesses or municipalities, but that’s not always the case. Sometimes signage celebrates the milestones in our lives. Today’s story is about Sam, who just turned three.Continue reading...
Top 10 Signs You’ll Never Dance With the Stars
by Catherine R, March 22nd
The 16th season of Dancing with the Stars premiered on Monday with 16.8 million viewers. It’s a popular show, for sure. We’re not sure if most people watch so that they can see celebrities they love doing fabulous dancing, or if they’re hoping the celebrities trip and fall on their faces. Either way, it’s exciting stuff. Do you dream of dancing with the stars? Well… the sad fact is that most of you will never dance with Ingo Rademacher or Alexandra Raisman. Here are the top ten signs you’ll never dance with the stars.Continue reading...
When You Gotta Go…Funny Bathroom Signs
by Catherine R, March 21st
Some signs are serious. You don’t, for instance, mess with speed limit signs. You don’t make jokes about School Zone signs or Road Work signs. Because, while they’re certainly important, they’re not very funny. Bathroom signs, on the other hand, can be quite entertaining. We hate to admit it, but sometimes here at Signs.com we’re reduced to potty humor. It’s easy to do, really… because potty signs can be pretty amusing.Continue reading...
The Sign That Drove President Wilson Crazy (and Changed the World!)
by Catherine R, March 20th
Signs are a powerful form of communication. One single sign has the ability to make a statement for an entire group of people, and do so silently. In 1917, a protest sign lent a voice to millions of women, embarrassed and outraged a U.S. President and ultimately changed the world.Continue reading...
Sign.com’s Surprising Sign Saturation Study [Video]
by Nelson James, March 19th
From the first day that I started working on Signs.com, I began to notice a strange change within me. One day I went to lunch at Subway. I opened the front door and immediately noticed their window decals, not as a simple advertisement to me and every other $5 footlong connoisseur, but as a product. I wondered if it was static cling or adhesive, if it was printed by a solvent printer or UV. I examined the DPI and the hand of the material. Then I would look up and notice everyone looking at me like I had serious psychological problems (which I probably do, but that’s beside the point).
Everywhere I went, I started to see signage as a product. Perhaps the most surprising thing was the mere quantity of signage that we are all exposed to on a daily basis. Take 30 seconds of your drive into work one day and look at all the signage you are exposed to. If you’re cognizant of it, you’ll see what I’m talking about. It’s almost ridiculous how much signage we are exposed to every minute of our lives.
I wanted to see if I could capture the essence of this to somehow to prove my point. The video below gives you just a glimpse into the sign saturation I’m talking about. Keep in mind while you watch it that the video camera has a much narrower field of view than the naked eye so your actual exposure is probably twice what you see here. Also, I recorded my entire drive on the I-15 corridor of Salt Lake City, Utah, but when I went to edit the video, I got really sick of counting signs so cut it off after about 17 miles. Make sure you watch until the end to see the statistics. They’re pretty interesting. For you Utahns, this road is probably fairly familiar:
5 Resources to Spark Creativity
by Nelson James, March 18th
The popularity of the term creativity is at an all-time high. Thanks in part to innovative companies like Apple and Google, creativity is now viewed as a viable conduit to business success. Creativity in product design, creativity in marketing campaigns, and even creativity in customer support are now becoming the focus of countless meetings and strategy planning sessions.Continue reading...
Announcing the Signs.com Gives Back Program
by Nelson James, March 18th
Starting a business is hard. Starting a business in a poverty-stricken country is harder. At Signs.com, we are blessed to be located in a country that fosters startup ambitions, but for some entrepreneurs in the African country of Kenya, just selling enough product to put food on their family’s tables is a daily struggle.
Today, we are happy to announce the start of the Signs.com Gives Back program (read the full press release here). The Gives Back program was created to help the budding business owners in Kenya market and grow their small businesses with a custom designed sign.
Our COO, Nelson James says, “Giving back is one of the core values of our company. We would love to give away thousands of signs through the Gives Back program and, hopefully, those signs will play a big role in helping business owners succeed and improve their lives.”Continue reading...
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