Artist D.J. Barry is clearly on a mission: bringing the world closer together. His World Cow brand can now be found in dozens of countries around the globe, proudly proclaiming his “we’re all spots on the same cow” message. You can find his iconic cow on the sides of houses, overpasses, sidewalks, mailboxes, cars, and […]
Cutting & Routing Custom Shapes: Signage 101
The next time you’re in your favorite store or shopping center, pay close attention to the general shape of the signs you see. The money here says most of the signs you’ll encounter are squares or rectangles. And that’s okay – there’s nothing at all wrong with basic square shapes. In many ways, square shapes […]
Small Business Success Story: Photo-to-Text
A picture, it’s said, is worth a thousand words – and in the case of a Delaware company, truer words have never been spoken. Photo-to-Text, an online service owned by Carlos Garcia Martinez, automatically recreates customers’ photographs with words that they select; that image is then printed and provided to customers as an impressive work […]
Beyond the Wall – Floor Graphics
“Remember to look up at the stars and not down at your feet,” physicist and cosmologist Stephen Hawking once said. Which is all well and good when it comes to providing an inspirational or motivational message, but when it comes to signage someone else might have said: “Yes, look up at the stars – but […]
The Basics of USDOT Numbers: Signage 101
If your company is involved in interstate commerce and you utilize company vehicles in the movement of goods, you may need to obtain a USDOT number for those vehicles. Depending upon the state you’re located in, you may also be required to possess a USDOT number for intrastate commerce. Granted by the Federal Motor Carrier […]
Small Business Success Story: Wanderlust Delicato
As her company’s name indicates, Wanderlust Delicato in Spokane, Washington, is deeply steeped in Amber Park’s desire to explore the world. Wanderlust, she says, runs through her and her husband’s veins: “We have found that when we can’t travel, we can satisfy our lust with the experience of products unique to a region. Cheese, charcuterie, […]
10 Ways to Add ‘Wow’ to Your Signage
It’s a new year – maybe it’s time to give your company’s signage a serious lookover and consider an overhaul. Perhaps you’ve been simply duplicating your company’s same signage year after year – just changing out the sales dates and the current year. Or you’ve at least been adding your new sales pitch or […]
Small Business Success Story: Shopper Approved
We sat down virtually with Scott Brandley, co-founder of Shopper Approved, for this edition of our Small Business Success series. Scott’s consumer rating and review service collects merchant, product, and local reviews and then syndicates the reviews to online locations such as Google, Yahoo, and Bing to bolster his customers’ online reputations. “Once a business […]