The Electrician’s Guide to Marketing
by Nelson James, July 25th with 1 comments
The business of lighting houses and businesses big and small is a big deal. That’s why we wanted to take a minute or two and go over some important small business marketing ideas with you. The goal of this guide is to give you some fresh new ideas of ways to market your business and increase your clientele. So lets run through them real quick.Continue reading...
3 Considerations When Designing a Logo
by Nelson James, July 24th with 0 comments
Creating a solid logo is a must for any business looking to develop a strong brand. The logo is the foundation on which your website, advertising and sales collateral is based. Over the years, there have been numerous “fads” and trends in logo design. Some have come and gone; some have remained. Like any design project, there are a lot of best practices when it comes to color, spacing, balance, contrast and type. Recently, type in logo design has become hotly debated. With thousands of new fonts being created every year, it’s hard to weed through what is good and what isn’t when incorporating them into a new logo.Continue reading...
5 Ways to Increase Your Retail Sales in a Down Economy
by Nelson James, July 19th with 0 comments
It’s no secret the economy is struggling. Looking at retail sales data you can clearly see that things are down for everyone. So, rather than just taking a hit and chalking it up to a down economy, we say the greatest opportunities for growth and success happen when things look bleakest.
Now that you’ve decided to fight back, here are a few tips for increasing retail sales — even when the economy is struggling.Continue reading...
The Benefits of Car Advertising
by Nelson James, July 18th with 1 comments
On average, a typical U.S. driver travels 13,476 miles per year. That’s 36 miles a day, which means there are a lot of people on the road that could be potential customers! Gone are the days when people lived, worked and played in a few square block radius. As America’s population has surged over the last 75 years, our nation has become more subdivided and our dependency on automobiles has increased. Consequently, car advertising has become a legitimate form of marketing. One that, if you are a local business looking to attract local customers, cannot be ignored.Continue reading...
How to Stand Out at the Farmer’s Market
by Catherine R, June 24th with 0 comments
Selling your produce or goods at a farmer’s market is different than selling in other locations or online. Your potential customers have very specific expectations and ideals. Capitalize on those unique characteristics and spend a little bit of extra time to create an image for yourself and your business, and you’ll stand out from the competition.Continue reading...
The Signs.com Small Business Guide to Vertical Marketing
by Catherine R, June 19th with 0 comments
Some aspects of opening a small business come naturally to entrepreneurs: they’re passionate about their product or services and they love talking to customers and clients. But entrepreneurs aren’t always adept at marketing their services or thinking about how to focus their energy in ways that generate a profit. Our small business guide to vertical marketing will help you create and implement a plan. We’ll also give you a marketing plan example so you can see how our ideas work in the real world.Continue reading...
Best Small Business Blogs For Owners and Entrepreneurs
by Dustin Heap, May 31st with 4 comments
Working with small businesses on a daily basis, and being one ourselves, we spend a lot of time on small business blogs. In light of this we wanted to highlight what we believe are the best small business blogs on the web. Check out the blogs below, in no particular order, and read them regularly to get all the information you might need as an entrepreneur or small business owner looking for resources to grow your business.Continue reading...
Signs.com’s Guide to Landing a Fabulous Marketing Job
by Catherine R, April 18th with 0 comments
So you’re getting ready to graduate with that English, Marketing or Business degree and you really, really, really want a marketing job. You and thousands of other freshly-minted graduates. What can you do to get the job when the competition is steep and the economy is still struggling to recover? Read our guide to landing a fabulous marketing job and you’ll be well on your way.Continue reading...
Aerial Advertising: Banners in the Sky
by Catherine R, April 16th with 1 comments
I think we can all agree that banners are pretty cool. Well, maybe not if you’re comparing them to really cool things like the music of Miles Davis or a Warren Miller snowboarding film. But from a marketing perspective banners are pretty cool: they’re inexpensive, eye-catching and portable. A small business owner’s dream come true. What’s better than a banner out in front of your business? A banner in the sky, of course.Continue reading...
The Mad Men Guide to Marketing
by Catherine R, April 8th with 0 comments
Last night AMC aired the season six premiere of Mad Men. While we’re not about to let any spoilers slip, we can tell you that a few things haven’t changed much since season five: Don Draper is still pretty hot, and he’s still up to the same shenanigans. There’s family drama, personal drama and office drama. And we always learn a lot about marketing from the Mad Men (and women) of Sterling Cooper Draper. We thought we’d share some of the wisdom they’ve passed on over the last five years.Continue reading...
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